From struggling to scaling : here's what actually changed for my shopify store

I see a lot of posts here and in other subreddits from people frustrated that their store isn't converting . I was in the same spot not too long ago, so i want to share what actually worked for me no fluff, just what changed.

● Your store has to convert BEFORE you run ads Most people throw money at Meta ads with a store that isn't ready. Fix your product page first clear headline, strong images social proof ( reveiws) and one obvious CTA. If your store cant convert warm traffic, cold ad traffic will just bleed your budget

● Meta ads stop guessing , start testing i ran a simple CBO (Campaign Budget Optimization) campaign with 3-4 ad sets targeting different interest groups, each with 2-3 creative variations. Let Meta's algorithm figure out what works. Dont touch it for 2-3 days after launch.

● Creative is everything right now .static images are dead, short form creatives dramatically improved my CTR. If you dont have video, use carousel ads with strong lifestyle images.

● Retargeting is where the money is . I ran a separate campaign retargeting campaign for people who visited the product page but didnt buy. This alone recovered a significant chunk of otherwise lost sales.

● pricing physcology definitely matters. Tweaked it to .99 at the end and added a "limited offer" bundle. Made my AOV up by atleast 18% and made ad spend more efficient.

●Automate repetitive tasks as soon as you can. As my order volume increased, I realized I was spending too much time handling things that could be automated. order edits and support tickets were one of the biggest time sinks. For transparency, the tool I currently use for order edits is Clickpost Order Editing, although there are several alternatives available.

THE BIGGEST MINDSET SHIFT?? stop optimizing for clicks optimize for purchase . Set your Meta campaign Objective to purchase conversions from day one, even if it takes a few days to get Data.

Happy to answer any questions. What is the biggest thing you are currently struggling with?

reddit.com
u/wtf_umesh — 2 days ago

Finally got internship offer

​

OP is happy to share that after all those rejections. i have secured an remote internship offer from an US based startup being from tier 3 college. the pay is not great as per US companies, but definitely great comparing to indian standards. i am very happy that after 300+ rejections i could finally make my parents proud.

EDIT: Sorry guys, I was travelling yesterday so I couldn't keep up with the comments. 😭

In short, I found a new builders network on Reddit about a month ago and joined pretty early, among the first 30 members. I got connected with a founder there, we had two conversations, and that eventually turned into the internship offer.

I'll be working on RAG pipelines, LLM workflows, AI integrations and building AI systems.

Stipend is $1100/month.

u/wtf_umesh — 3 days ago

I automated most of my Shopify store operations using Flow. Here's what actually changed for me

Been lurking in this community for a while actually learned a lot from posts here when I was starting out. Figured it's time to give something back.

I automated almost everything in my Shopify store using Flow. Here's what my day actually looked like before vs after.

Before I got obsessed with Shopify Flow, running my store felt like a second full-time job.

Before:

Woke up, manually checked overnight orders for anything weird

Spreadsheet to track high-risk orders. Updated by hand

Didn't even know which customers were repeat buyers until I dug into analytics

This was after doing $100k+ in revenue. I was busier than ever and kind of miserable.

After (once Flow was set up properly):

High-risk orders flagged and paused automatically before fulfillment

Repeat customers tagged in real time, VIP discount triggered without me touching anything

My morning routine went from 40 minutes of firefighting to a 5 min review

Not gonna lie, it took me a few weekends to set up properly. But I've never gone back.

Building store #2 now and Flow is the first thing I'm setting up before I even run my first ad.

Happy to share specific flows if anyone's interested. Also would love to know what you guys are automating using Flow and what you wish Flow could do but can't yet.

reddit.com
u/wtf_umesh — 2 months ago
▲ 6 r/assam

Free library or study space near Jalukbari?

I'm staying in Jalukbari for a month due to an internship. My PG is too distracting to study or work on projects.

Are there any free libraries, reading rooms, university libraries, or quiet spaces nearby where I can sit with my laptop for a few hours, either after work or on my days off?

Any suggestions would be appreciated. Thanks!

reddit.com
u/wtf_umesh — 2 months ago

Free library or study space near Jalukbari?

I'm staying in Jalukbari for a month due to an internship. My PG is too distracting to study or work on projects.

Are there any free libraries, reading rooms, university libraries, or quiet spaces nearby where I can sit with my laptop for a few hours, either after work or on my days off?

Any suggestions would be appreciated. Thanks!

reddit.com
u/wtf_umesh — 2 months ago

We automated everything and now nobody trusts anything.

Lately i have been thinking about how much internet has become automated.

We have tools to scrape leads, tools to send thousands of messages and now Al can write those messages too.

On paper it does sound efficient but in reality its like everyone is shouting and nobody is listening

It's funny because we developers created this mess. We wanted to scale everything. We built tools to scrape emails, tools to send thousands of messages, and Al agents to write them. We thought we were being smart.

But the result is that now the internet is just noise.

I'm a solofounder. I don't have a marketing team. The logic says I should use these tools to compete with the big companies. But every time I try to scale my outreach, I just feel like I am polluting. The thing is, if you send 1000 emails and get 0 replies, you are not doing sales.

You are just annoying people.

I decided to stop with the extreme automation. It feels stupid to do this manually in 2026, checking forums one by one, reading comments, trying to find that specific person that has a problem today. It's slow. It feels like swimming against the current when everyone else is on a motorboat.

But when I actually find friction and I talk to the person, they answer. They answer because they realize there is a human on the other side, not a script.

Maybe the "big fish" can afford to burn their reputation with spam. But as a small builder, trust is the only currency I have. If I lose that, I have nothing....

Just a thought for those who are struggling to get their first users. Maybe the answer isn't a better tool. Maybe is just doing the work we are trying to avoid.

reddit.com
u/wtf_umesh — 2 months ago

Is it just me or is literally everything a subscription now?

Is anyone else getting frustrated by how everything seems to be a subscription now?

I just launched my store recently, but I didn't expect to be paying monthly fees for multiple apps before making a single sale. Every tool I need seems to have its own subscription, and once you add them all up, it starts feeling pretty heavy man.

Right now I'm looking at paying for 3-4 different apps just to get everything running properly.

For those who have already been through this stage, how did you handle it?

Would love to hear how others dealt with this in the early days.

reddit.com
u/wtf_umesh — 2 months ago