Payments GTM sanity check: which non fintech verticals would you test?
I’m considering a Product GTM role at an early cross border payments company and I’m trying to figure out where I’d focus first.
They have:
• Virtual accounts
• Stablecoin powered pay in and payout rails
• FX, OTC and embedded payment APIs
• 30 plus currencies, with strong Asian and emerging market coverage
A few verticals I’m thinking:
1. Trade, sourcing and logistics
Supplier payments, collections, FX, reconciliation
2. Specialist workforce platforms
International staffing, nurses, BPO, contractor networks
3. Student mobility and newcomers
Education agencies, migration and relocation platforms
4. Travel intermediaries
OTAs, wholesalers and tour operators
I’m intentionally looking beyond the more obvious fintech customers. My instinct is also to avoid major airlines, property and very high risk sectors at the start.
Would love feedback on:
• Are these the right places to look, or is there a much better vertical I’m missing?
• If you were trying to find a repeatable GTM wedge for this kind of product, how would you go about it?