
Expanding a Tax Software Business into the UAE
Hey everyone,
I own a software company and one of our latest products is FiscalEyes, a platform focused on taxes, international taxation, and cross border structuring.
We’ve grown really well across Europe and now we’re trying to expand into the UAE.
But honestly, business here feels completely different. It’s much harder to get noticed, get calls with potential clients, and it also feels like companies have smaller budgets compared to Europe.
I know the product is strong because our clients love it, so I don’t think it’s a product issue. It just seems like a much tougher and very different market.
How would you approach this?
Also, if anyone here works in the tax or international structuring space and wants to collaborate on distribution or introductions, feel free to DM me.