Is anyone else seeing relevance outperform authority in link building lately?
I've been reviewing link performance across several projects recently, and one trend keeps standing out.
A few years ago, many SEOs were comfortable prioritizing high-authority domains, even if the topical match wasn't perfect.
Now, I'm seeing the opposite produce more consistent results.
A contextual link from a genuinely relevant website even with lower authority often appears to have a stronger long-term impact than a generic placement on a much bigger publication.
I'm not saying authority doesn't matter. It absolutely does.
But if I had to rank the factors today, my list would probably look like this:
Topical relevance
Editorial placement within useful content
Natural anchor text
Real traffic and an engaged audience
Domain authority as a supporting signal rather than the primary one
I've also started paying much more attention to whether the page actually serves users instead of simply existing to host backlinks.
Curious to hear what others are seeing.
Have your results changed over the past year? Are you prioritizing topical relevance over traditional metrics like DR/DA, or are you still seeing authority-first strategies work best?
Looking forward to hearing real-world experiences rather than theory.