r/FintechStartups

If you've tried running ads for a financial product, you know the pain: extra verification, rejected creatives, compliance reviews, and high CPMs. Meanwhile, your biggest barrier isn't reach, it's trust. Nobody hands their money to a brand they've never heard of.

What works for fintechs on social:

Founder-led content. People trust people before they trust apps. A founder explaining why they built the product, what problem they saw, and how they protect users does more for conversion than any feature list.

Educate, don't sell. Content that makes your audience smarter about money builds credibility and gets shared, and it's much easier to keep compliant than promotional claims.

Show the product working. Short walkthroughs, real use cases, UGC from actual users (within your regulator's rules on testimonials).

Strategy before posts. Positioning, content pillars and an editorial line agreed with your compliance team upfront save weeks of back-and-forth on every post.

DIY starting point: list the 10 questions your support team gets most and turn each into a post. That's a month of content that answers real objections.

I run Joy Ads, an agency doing social strategy, founder-led content and UGC. If you want a quick outside view, DM me and I'll review your socials for free.

Hi everyone,

I’m a financial-services professional with 5+ years of experience across credit underwriting, lending, investment research and institutional portfolio risk. I currently work on cross-border lending, financing opportunities.

I’m interested in supporting an early-stage founder in Europe, the UK or the US on a part-time or project basis. I would be particularly useful to someone building in fintech, B2B payments, lending, private credit, financial infrastructure, risk technology or digital assets.

I can help with:

- Market, competitor and industry research

- Customer, borrower and counterparty assessment

- Financial analysis, unit economics and basic modelling

- Mapping payment, settlement and lending flows

- Identifying operational, credit and partnership risks

- Developing credit or risk-assessment frameworks

- Partnership research and business-development preparation

- Research notes, decision memos and investor materials

I’m looking for paid, project-based or ongoing part-time work and would be happy to begin with a small project.

Based in Asia and can overlap with UK and European working hours, as well as some US hours. If this is relevant, please DM me with a short description of what you’re building, its current stage and the problem you need help solving. I would be happy to share my profile over DM.

we’ve been working with more vendors outside the us as the business has grown, and international payments have turned into one of those operational things i didn’t think much about at first. every new vendor seems to have slightly different payment details, and then there are wire fees, exchange rates, and keeping track of which payments have actually gone through. it’s manageable with a couple of vendors, but it gets messy pretty quickly as the list grows.

i’ve been comparing options for international vendor payments since we’re starting to work with more suppliers outside the US. i’ve looked at melio and a few other payment platforms, mainly trying to understand how other startups are handling this without building a complicated process around it.

right now, the main thing i’m trying to avoid is having international payments become another recurring admin task as we scale.