r/GenEngineOptimization

Reddit’s recent ChatGPT visibility drop raises a bigger GEO question

How much confidence should brands put in AI visibility strategies built around a single platform?

Recent tracking showed a noticeable drop in how often Reddit appeared as a cited source in ChatGPT. The interesting part is that the change happened without Reddit changing its content strategy.

That seems like an important consideration for GEO. Brands can optimize content and build authority, but visibility can still shift when an AI platform changes how it searches or selects sources.

Does that make platform-specific GEO too fragile to build a strategy around, or is this simply the AI-search version of what SEO has always dealt with?

reddit.com
u/flex-offers — 7 days ago

Do you track prompts where nobody gets recommended?

Something I hadn't really considered until this week.

We've got a few commercially relevant prompts where the AI gives a general explanation but doesn't recommend any company at all. Not us, not competitors, nobody.

I've been counting those as misses but that seems a little unfair if there wasn't really an opportunity to appear in the first place.

Would you exclude those from visibility reporting or keep them because the lack of recommendations is still useful data?

reddit.com
u/eskyyyx1 — 10 days ago