People want to feel authentic, but being authentic online often means revealing personal information. Then once an account grows, the same information can become something strangers feel entitled to know.
There's a big difference between letting people see your personality and giving them access to your private life. I think creators are going to have to get much better at drawing that line.
I think we’re all trying to figure out what works on Instagram. Let’s do a little workshop here. Go to your last Instagram carousel, real, post, whatever. And let’s see what made you engage with that post or follow someone.
Every niche has those pages where you look at the content and think, "How does this account not have a much bigger audience?"
Meanwhile, some much simpler accounts seem to get discovered constantly. I don't think quality automatically translates into reach, which makes growing on Instagram a lot more complicated than just making good posts.
What do you think is usually missing from those underrated accounts?