r/LawFirmMarketing

Hey all, looking for input from anyone who's sold B2B into law firms (or bought software as a lawyer).

Quick context: we've built an IP enforcement platform that scans for infringement across trademarks, copyright and patents, surfaces everything it finds, and packages the evidence automatically. A law firm using it can basically spin up an in-house brand protection service overnight, or use the auto-captured evidence to generate litigation matters. Their clients are already sitting there - big brand rosters, existing trust - the firm just doesn't currently have the tech to monetise them this way.

Our current pricing thinking:
Base platform fee (~$5k/month) for the firm
Per-brand fee at a wholesale rate, which the firm marks up and passes straight to the client as a retainer - so it's margin-positive for them from day one

Here's where I'm stuck. The realistic value to a firm isn't the software cost, it's the downstream work it creates. Enforcement matters, takedown programmes, and litigation cases generated by the platform could easily produce six figures in billables or recoveries per year for an active firm. Pricing at $5k/month + per-brand fees feels like we might be massively underselling against the value created.
But I also know law firms are notoriously slow, risk-averse buyers, and a big upfront number kills deals before anyone's seen the ROI.

Would you anchor low to get in the door and raise later, or price against value from day one and accept a longer sales cycle?

Where would you price this?

Genuinely thankful for any input. It’s a new world to me.

I'm curious how other attorneys handle the economics of practices where clients don't naturally come back very often.

For example, I'm a trademark attorney, and many businesses only need one trademark every few years or sometimes just once. That means client acquisition can be expensive relative to client lifetime value.

I imagine this isn't unique to trademark law. Many transactional practice areas probably face a similar challenge, where clients hire you for a specific project and then don't need your services again for quite some time.

For those of you in similar practices, how have you built a sustainable business?

I work at a law firm, and we're looking for a better legal case management system.

We've tried a few options, but they all seem to have trade-offs—some are too expensive, some are overly complicated, and others are missing features we actually need.

Our team is looking for something that can handle things like:

• Case tracking
• Client management
• Document storage
• Tasks and deadlines
• Team collaboration

For those of you working in law firms, what are you using, and would you recommend it?

More importantly, what do you like about it, and what are its biggest drawbacks?

We're looking for something our team will use every day.

Location: Ph

I recently had a negative experience with a third-party service called FindMyLawyer, which charged an upfront $500 fee without guaranteeing legal representation and distributed my personal information to multiple firms. Are these types of 'lawyer matching' platforms required to disclose how they handle client data, and is it standard practice to charge such high fees for a simple referral service? I am concerned about the transparency and ethics of these platforms and would appreciate any professional insight on how to vet legal matching services safely.

Location: Atlanta - I was contacted by a Gray Suit Legal company and wanted to subscribe to their platform but wanted to know if someone knows if it's legit/uses it before I sign up? I'm just starting out so $99 a month is a lot for me to spend on a directory listing.