Selling software into law firms - how do you price when your product creates 6-figure revenue for the buyer? I will not promote
Hey all, looking for input from anyone who's sold B2B into law firms (or bought software as a lawyer).
Quick context: we've built an IP enforcement platform that scans for infringement across trademarks, copyright and patents, surfaces everything it finds, and packages the evidence automatically. A law firm using it can basically spin up an in-house brand protection service overnight, or use the auto-captured evidence to generate litigation matters. Their clients are already sitting there - big brand rosters, existing trust - the firm just doesn't currently have the tech to monetise them this way.
Our current pricing thinking:
Base platform fee (~$5k/month) for the firm
Per-brand fee at a wholesale rate, which the firm marks up and passes straight to the client as a retainer - so it's margin-positive for them from day one
Here's where I'm stuck. The realistic value to a firm isn't the software cost, it's the downstream work it creates. Enforcement matters, takedown programmes, and litigation cases generated by the platform could easily produce six figures in billables or recoveries per year for an active firm. Pricing at $5k/month + per-brand fees feels like we might be massively underselling against the value created.
But I also know law firms are notoriously slow, risk-averse buyers, and a big upfront number kills deals before anyone's seen the ROI.
Would you anchor low to get in the door and raise later, or price against value from day one and accept a longer sales cycle?
Where would you price this?
Genuinely thankful for any input. It’s a new world to me.