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Kalimatut Tawheed is the key to Paradise

عَنْ عُثْمَانَ، قَالَ: قَالَ رَسُولُ اللهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ: «مَنْ مَاتَ وَهُوَ يَعْلَمُ أَنَّهُ لَا إِلَهَ إِلَّا اللَّهُ، دَخَلَ الْجَنَّةَ

Meaning: It was narrated from Uthman ibn Affan (may Allah be pleased with him) that the Messenger of Allah (blessings and peace of Allah be upon him) said: “Whoever dies knowing that there is no god but Allah will enter Paradise.” (Sahih Muslim, Hadith No. 38)

عَنْ مُعَاذِ بْنِ جَبَلٍ، قَالَ: قَالَ رَسُولُ اللهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ: «مَنْ كَانَ آخِرُ كَلَامِهِ لَا إِلَهَ إِلَّا اللَّهُ دَخَلَ الجنة

Meaning: It was narrated from Mu’adh ibn Jabal (may Allah be pleased with him) that the Messenger of Allah (blessings and peace of Allah be upon him) said: “Whoever says ‘La ilaha illallah’ (there is no god but Allah) will enter Paradise.” (Abu Dawud, Hadith No. 2709. Mustadrak lil Hakim, Vol. 1, p. 503. He declared the Hadith to be ‘Sahih’. Imam al-Dhahabi supported it)

Kalimatut Tawheed is the one who gives protection from the eternal Hellfire.

عَنْ أَنَسِ بْنِ مَالِكٍ، قَالَ: كَانَ رَسُولُ اللهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ يُغِيرُ إِذَا طَلَعَ الْفَجْرُ، وَكَانَ يَسْتَمِعُ الْأَذَانَ، فَإِنْ سَمِعَ أَذَانَا أَمْسَكَ وَإِلَّا أَغَارَ فَسَمِعَ رَجُلًا يَقُولُ: اللهُ أَكْبَرُ اللَّهُ أَكْبَرُ، فَقَالَ رَسُولُ اللَّهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ: «عَلَى الْفِطْرَةِ ثُمَّ قَالَ: أَشْهَدُ أَنْ لَا إِلَهَ إِلَّا اللَّهُ أَشْهَدُ أَنْ لَا إِلَهَ إِلَّا اللَّهُ. فَقَالَ رَسُولُ اللهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ: «خَرَجْتَ مِنَ النَّارِ فَنَظَرُوا فَإِذَا هُوَ رَاعِي مِعْزَى.

Anas ibn Malik (may Allah be pleased with him) reported: The Messenger of Allah (blessings and peace of Allah be upon him) used to go out for Jihad at dawn. He would listen to the call to prayer. If he heard the call to prayer, he would refrain from attacking. Otherwise, he would attack.

Once he heard a man calling out the call to prayer, “Allahu Akbar, Allahu Akbar,” and the Messenger of Allah (blessings and peace of Allah be upon him) said, “He is on the Fitrah.”

Then he said, “I bear witness that there is no god but Allah.” The Messenger of Allah (blessings and peace of Allah be upon him) said, “You have been freed from Hell.” Then the Companions (may Allah be pleased with them) looked at him and realized that he was the shepherd of Mi’za.” (Sahih Muslim, Hadith No. 575)

عن أبي إسحاق، عن الأغر أبي مُسْلِمٍ، أَنَّهُ شهد على أبي هريرة، وأبي سَعِيدٍ، أَنَّهُمَا شَهِدًا عَلَى رَسُولِ اللَّهِ صَلَّى اللهُ عَلَيْهِ وَسَلَّمَ قَالَ: " إذا قَالَ الْعَبْدُ: لَا إِلَهَ إِلَّا اللهُ، وَاللَّهُ أَكْبَرُ، قَالَ يَقُولُ اللَّهُ عَزَّ وَجَلَّ: صَدَقَ عَبْدِي لَا إِلَهَ إِلَّا أَنَا وَأَنَا أَكْبَرُ، وَإِذَا قَالَ الْعَبْدُ: لَا إِلَهَ إِلَّا اللهُ وَحْدَهُ، قَالَ: صَدَقَ عَبْدِي، لَا إِلَهَ إِلَّا أَنَا وَحْدِي، وَإِذَا قَالَ: لَا إِلَهَ إِلَّا اللهُ لا شريك له، قَالَ: صَدَقَ عَبْدِي، لا إله إلا أنا ولا شريك لي، وَإِذَا قَالَ: لَا إِلَهَ إِلَّا اللَّهُ، لَهُ الْمُلْكُ وَلَهُ الْحَمْدُ، قَالَ: صَدَقَ عَبْدِي، لَا إِلَهَ إِلَّا أَنا لي الملك، ولِي الْحَمْدُ، وَإِذَا قَالَ: لَا إِلَهَ إِلَّا اللَّهُ، وَلَا حَوْلَ وَلَا قُوَّةَ إِلَّا بِاللَّهِ، قَالَ: صَدَقَ عَبْدِي لَا إِلَهَ إِلَّا أَنا، ولا حول ولا قوة إلا بي " قَالَ أَبُو إِسْحَاقَ: ثُمَّ قَالَ الْأَغَرُ شَيْئًا لَمْ أَفَهَمْهُ، قَالَ: فَقُلْتُ لِأَبِي جَعْفَرٍ: مَا قَالَ؟ فَقَالَ: «مَنْ رَّزِقَهُنَّ عِنْدَ مَوْتِهِ لَمْ تَمَسَّهُ النَّارُ»

It is narrated from the Prophet (peace and blessings of Allah be upon him) that when a servant says, “La ilaha illallahu Allahu Akbar” (There is no god but Allah, Allahu Akbar), Allah Almighty says, “My servant has spoken the truth. There is no god but Me, I am the only God.”

And when a servant says, “La ilaha illallahu la shareeka lahu,” (There is no god but Allah, He has no partner). Then Allah Almighty says, “My servant has spoken the truth. There is no god but Me, the dominion (sovereignty) and the praise are His alone.”

Then when a servant says, “There is no god but Me, the dominion (sovereignty) and the praise are Mine alone.”

When a servant says, “There is no god but Allah, the power to abstain from sin and to do good deeds comes only from Allah. Then Allah the Almighty said, My servant has spoken the truth, there is no god but Me. The power to abstain from sin and to do good comes from Me. Abu Ishaq said, "Then Agar said something that I did not understand. I asked Abu Ja'far, what did he say?

Abu Ja'far said, "Whoever is given these at the time of death, the fire of Hell will not touch him." (Tirmidhi, Hadith No. 3352. Ibn Majah, Hadith No. 3784. Ibn Hibban, Hadith No. 851. As-Silsilah Sahiha, Volume 3, Page 379.)

1. The first ten days are actually nine days with the addition of the day of Eid.

They are called the first ten days of Dhul-Hijjah, but fasting is only for nine days of it as the tenth day is the beginning of Eid.

▪️It is impermissible to fast on the day of Eid, this is a consensus amongst the people of knowledge.

2. It is recommended to fast the first nine days of Dhul-Hijjah with the last day of fasting being the day of Arafah for those not doing Hajj.

▪️“ There are not any days that good deeds are more beloved to Allah than those done in these ten days.”

(narrated ibn Abbas رضي الله عنهما /at-Tirimidhi)

3. In these ten days, it is recommended that there is a lot of remembrance of Allah سبحان و تعالى.

4. In these ten days, it is recommended that one says takbeerat in abundance.

5. In these ten days, it is recommended to read the Qur’an as much as possible and give charity and do other good deeds.

**6. The ninth day, The Day of Arafah.

Fasting on The Day of Arafah Expiates the Sins of Two Years**

▪️Abu Qatadah (may Allah be pleased with him) narrated that Messenger of Allaah (sallallaahu ‘alaihiwa sallam) was asked concerning fasting on the day of ‘Arafah so he said:

It expiates sins of the previous year as well as the current year.(Muslim no.1250)

▪️So it is especially recommended to fast that day for those NOT performing Hajj.

7. SACRIFICE.

Allah تعالى said:“ That they may witness things that are of benefit to them (i.e. reward of Hajj in the Hereafter, and also some worldly gain from trade), and mention the name of Allah on appointed days (10th, 11th, 12th, and 13th of Dhul-Hijjah), over the beast of cattle that He has provided for them (for sacrifice).

( Surah al-Hajj: 28).

8. Whoever wishes to slaughter in these days it is not allowed to cut or remove any hair from his body or his nails, but this does NOT apply to his family, only to the head of the family who is doing the slaughtering.

9. The ruling regards to slaughtering..

▪ An individual who slaughters from his own wealth on behalf of himself and his family – It is NOT permissible for this individual to shave any hair from his body, remove any part of his skin or cut his nails.

▪ An individual who slaughters from his own wealth for others e.g. he wishes to slaughter for his father or his mother He too must NOT cut his hair, take from his skin or cut his nails.

▪Anybody who wishes to slaughter with someone else’s wealth, for somebody else .e.g. He has been entrusted by someone else to slaughter cattle for him This individual is allowed to cut his hair, nails and skin etc.

10 EID

Eid Al-Adha is four days in total..

▪The tenth day (the day of Eid )

▪and the three days of tashreeq... (the 11th, 12th and 13th days of Dhul-Hijjah).

It is impermissible to fast in these days for those not performing the Hajj.

▪️The Messenger of Allah صلى الله عليه وسلم said:

“ The days of Tashreeq are days for eating, drinking and remembering Allah عز وجل ”

(narrated by Abi al-Maleeh رضي الله عنه, reported in Sahih Al-Muslim).

▪️Allah سبحان وتعالى said:

“And remember Allah during the appointed Days.”

(Surah Al-Baqarah: 203).

---

Taken from the works of :

▪ Al-Imam Al-Baghawee,

▪Al-Alaamah bin Baz and

▪Al-Alaamah Ibn Uthaymeen,

( may Allah have mercy on them all and all the scholars of the Sunnah).

One thing I keep noticing with Muslim businesses is this constant struggle between growth and staying true to Islamic values.

A lot of business owners genuinely want to keep things halal, but the moment they start learning marketing, they’re told they need to:

Use music in every reel

Follow inappropriate trends

Overhype products

Use manipulative marketing tactics

Copy whatever gets attention online

And after a while, compromising starts feeling “normal” just to compete.

I’ve spoken to people who literally feel uncomfortable with their own content but continue because they think there’s no other way to grow.

That honestly pushed me into focusing on halal digital marketing myself.

I work with businesses on things like:

halal content creation

websites

branding

editing

social media management

performance marketing

all while trying to avoid haram elements and keeping the approach aligned with Islamic values as much as possible.

And what I’ve learned is: Halal marketing is definitely harder because you have to be more creative and intentions but it’s not impossible.

In fact, a lot of Muslim businesses are just looking for someone who understands both marketing and deen without making them feel like they have to compromise to succeed.

Curious to hear from other Muslim business owners here:

Have you ever felt pressured to compromise just for growth?

What’s the hardest part about marketing your business while staying within Islamic boundaries?

Do you think halal focused marketing services are needed more today?

Prepare for Departing from This World During These Ten Days!

Shaykh Ṣāliḥ al-Luḥaydān رحمه الله said:

There is no doubt that these ten days [of Dhū al-Ḥijjah] – which are looming over us – we are at their doors. The Nabī ﷺ said:

مَا مِنْ أَيَّامٍ الْعَمَلُ فِيهَا أَحَبُّ إِلَى اللَّهِ مِنْهُ فِي هَذِهِ الْعَشْرِ

“There are no days in which [righteous] actions are more beloved to Allāh than in these ten days.” So a questioner said:

وَلَا الْجِهَادُ فِي سَبِيلِ اللَّهِ

“Not even jihād in Allāh’s Cause?” – Jihād in Allāh’s Cause is the greatest of voluntary acts – so he ﷺ said:

وَلَا الْجِهَادُ فِي سَبِيلِ اللَّهِ إِلَّا رَجُلٌ خَرَجَ بِنَفْسِهِ وَمَالِهِ فَلَمْ يَرْجِعْ مِنْ ذَلِكَ بِشَيْءٍ

“Not even jihād in Allāh’s Cause, except a man who left with his self and his wealth and did not return with any of it,”

meaning that he fought and was killed; [as for] anyone lesser than that, then actions in these ten days are better, but what are these actions? [They are] that one strives to take care of the obligations of the Sharʿ – the Dīn, and that he draws near to Allāh by way of voluntary acts of worship.

Also, that he prevents himself from harming others, and that he pays heed to preparing for the Day of Meeting [Allāh] and the Day of Leaving [This World]; Allāh says:

يَـٰٓأَيُّهَا ٱلَّذِينَ ءَامَنُوا۟ ٱتَّقُوا۟ ٱللَّهَ وَلْتَنظُرْ نَفْسٌۭ مَّا قَدَّمَتْ لِغَدٍۢ ۖ

“You who have īmān, have taqwā of Allāh, and let every person look to what he has put forth for tomorrow,” as if there is nothing between us and departing except this night.

Thus, it is a must that one prepares. One must strive in these days to do a great deal of Allāh’s Dhikr (Mention), and he must recall those who preceded him in departing, and know that he himself is at the doors. He should also ask for mercy for those he knows, his relatives, those beloved to him, and those Islām has lost among this Ummah of its ʿulamāʾ and its men, and he should make duʿāʾ for the living to be upright and steadfast, and to venerate the Sharīʿah, and if he is alone with himself he should ponder over his state; has he committed things in opposition [to the Sharīʿah], and various kinds of shortcomings? He will find things! If so, then he should rush to repent to Allāh and make istighfār (seek forgiveness).

If he finds that which pleases him, then he should know that this is not by way of his efforts, but rather it is only by way of Allāh’s Kindness to him. Thus, he should do ḥamd of Allāh for the ability He gave him and ask Him for steadfastness; the most perfect of creation absolutely – Muḥammad ﷺ – used to say a great deal:

يَا مُقَلِّبَ القُلُوبِ ثَبِّتْ قَلْبِي عَلَى دِينِكَ

“O Turner of Hearts, make my heart firm upon Your Dīn.” It was said to him:

أَتَخَافُ وَأَنْتَ رَسُولُ اللهِ

“Do you fear, when you are Rasūlullāh?” So he said:

وَمَا يُؤْمِنُنِي وَقُلُوبُ العِبَادِ بَيْنَ أُصْبُعَيْنِ مِنْ أَصَابِعِ الرَّحْمَنِ

“What will make me safe when the servants’ hearts are between two of al-Raḥmān’s Fingers?”

If so, it is incumbent for one – in these ten days and at all times: in the days of ʿĪd; in the days of public gatherings; in virtuous places – that he is ardent upon being an example in doing dhikr of Allāh جل وعلا. Thus, I ask Allāh to grant us all success in doing righteous actions.

Tr: Abū Hurayrah al-Birīṭānī