r/RoofingSales

Hey all, I'm teaming up with some great folks to create helpful roofing news articles. What topics would you like to see covered more?

Been doing this for over 20 years in South Florida and it feels like everything keeps getting more complicated.

Between insurance companies dragging their feet, homeowners who think they know everything from Google, crazy code requirements in the HVHZ, and fighting over price… it’s a lot.

What’s the biggest headache you guys are dealing with lately when trying to close jobs? Especially in competitive or high-regulation markets.

Has anyone struggled with script memorization? What did you do to help study!

THANKS

Now I understand this is a mainly a non-English speaking job but I don’t think that is an excuse for lack of safety practices or training… what is the requirements or what have you seen or experienced?

I want to bring this up to the owners but want to know what your company does for safety protocols?

What does osha have to say about this?

Do roofers even have to comply with safety?

The guys on my build this morning were just wearing normal shoes and poorly draped tarps over the landscaping and were just chucking stuff into the dumpster from 2 stories up and it wasn’t even straight down it was 2 stories up and like 10’ over.

I come from union carpentry, osha 10 & 30. As well as we had monthly safety trainings just for the company I was with. Watching these guys just made me uncomfortable…

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I knock doors and sell roofs, then sub out the install work, and I’m starting to feel like most roofing software is way more than I need because I don’t use aerial measurements, estimating tools, or financing features, I really just want something simple where I can add a lead’s name and basic details, set follow-up reminders, and attach a few photos like gutters or roof condition, but everything I’ve tried feels built for full contracting companies and ends up getting in the way more than helping, so I’m wondering if anyone else in a similar setup has found something that actually stays lightweight and focused on just basic lead tracking.

Role: Operations Manager

Base compensation:
$60,000 annual salary
Paid weekly at approximately $1,153.85/week

Bonus structure:
3% net profit bonus
Estimated monthly bonus potential: $4,320/month
Estimated annual bonus potential: $51,840/year

Additional benefits:
Company vehicle included
Gas card included
Estimated gas card value: approximately $350/week, $1,520/month, or $18,000/year

Estimated total annual compensation value:
Base salary: $60,000
Estimated annual bonus: $51,840
Estimated gas card benefit: $18,000
Company vehicle: included

Estimated total annual value: approximately $129,840/year

Role responsibilities include:
Recruiting, onboarding, and developing personnel
Creating operational workflows and accountability systems
Monitoring conversion rates and departmental KPIs
Supporting department leads and operational execution
Improving communication between operational divisions
Leading development of AI-powered operational tools
Building reporting systems for qualified appointments, non-qualified appointments, conversion trends, and lead quality metrics
Streamlining internal processes and operational reporting
Supporting scalability and infrastructure growth
Improving efficiency through data-driven decision-making

The role oversees operational alignment across sales, frontline/lead generation, drone/inspection operations, analytics, and overall company performance.

What are your thoughts on this comp plan?
:::`

I am weighing a couple different career paths and could use some advice. I have a job opportunity with a company where I basically work to prove myself for the first year before moving up. It’s only appointment setting for the sales guys. No company truck or anything. No base. All self generated and they’ll pay $350 per completed inspection. Is this standard in the industry?

I am trying to get back to a better life and my current company is trying to run me off so they can shut down then branch. That being said I am a solid 1 million per year sales guy in the fort smith area. I would love to stay in roof as a sales manager but honestly just want something else.

Hey guys I work with my family roofing company in the Midwest. I was wondering how much everyone was paying for their shingles? I don’t think I have ran into this question on here or Facebook.

I am more so asking about the GAF Timberline HDZ shingles. My ABC rep moved me from $129 to $119.

When I was moved to $129 LAST year I was excited because it was a “great price,” of course in my eyes.

Now with prices increasing, and them moving me down in price, it’s got me thinking if I am still in a generally “high price.”

I should say I am happy to be at a lower price because I can be more competitive. For context if it matters at all I did around 55-60 asphalt roofs last year?

Of course the biggest and best producing companies probably get the best prices. But I’m curious to see what everyone else is at.

Thanks guys

I just got a job offer for a residential roofing sales job. I'm a good salesperson, but am nervous about the physical aspect of the job. Any other women doing this who have been successful managing the weight of carrying a ladder/climbing said ladder?

I can lift 50lbs with relatively low difficulty but have no experience climbing on roofs. I'm hesitant because I am not amazing with heights.

The offer I got was for a 50/50 split on profit, company truck, ladder, iPad, and gas. No base but they did offer it. I'm still working my day job to see if I can make this work.

Hey everyone, I own a roofing company and running google ads.
Our inspection to contract closing rate is around 8% and it seems awful.
What is your closing rates from google ads? Any tips?
Thank you

I'm starting a roofing sales job, I'm formerly a bricklayer and have sold a decent amount of sidejobs in the few thousand dollar ranges per job. I never really tried to sell anything, I just indentified the problem, gave the homeowner a price, and he either did it or not. Never really pushed.

I understand a roof is a big commitment, the company I'm working for does offer financing, what do you do?

I'm getting on board with a company and they told me it's 10% on appointments and 15% on self generated. I've seen people on here talking about 50/50 splits? I'd much rather that lol.

I've been reading more roofing sales threads and one thing keeps standing out: a lot of deals seem to come down to trust, speed, and how clearly the homeowner understands the quote.

When a homeowner gets multiple bids, do you think the proposal itself makes a real difference?

I'm curious about things like:

- Showing good / better / best options

- Breaking down materials and scope clearly

- Sending the proposal fast after the inspection

- Making it easy to review on a phone

- Knowing whether they actually opened it before following up

Or is the proposal mostly secondary, and the close is won during the inspection / in-home conversation?

I'm working on a quote/proposal tool, but not posting a link. I'm mainly trying to understand whether roofing sales reps actually care about proposal format and follow-up visibility, or whether the real bottleneck is somewhere else.

Hey everyone, I’m building a small tool for roofing companies and wanted to get feedback from people actually in the industry before I take it too far.

The basic idea:

When someone fills out a roofing company’s website form, the system texts them back right away, asks a few intake questions, and gives the owner/office a quick summary.

Example:

- What kind of issue is it? Repair, replacement, storm damage, leak, inspection, etc.

- How urgent is it?

- Are they the homeowner?

- What timeline are they hoping for?

- Is this a hot lead or just someone gathering info?

The goal is not to replace a CRM or sell leads. It’s more for small roofing companies that already get web leads but sometimes miss them because the owner is on a roof, driving, with a customer, or done for the day.

I’m trying to figure out if this is actually useful or if I’m solving a problem roofers don’t care about.

For roofers/owners/office managers:

1. When a website lead comes in after hours, what usually happens?

2. Do you prefer calling, texting, or emailing new leads first?

3. What information do you wish you had before calling a new lead?

4. Would an automated text intake make you nervous, useful, or annoying?

5. What features would make something like this actually worth using?

6. What would immediately make you say “nope, I’d never use that”?

I’m especially curious about things like storm season, missed calls, unresponsive leads, and whether you’d want the tool to help book inspections or just collect info and hand it off.

Not trying to spam the sub or sell anything here. Just looking for blunt feedback from people who know the business.

Anyone else in Seattle ? Is it just me or it’s been super slow this year?