r/ShopifyWebsites

How much of your revenue comes from returning vs new customers?

I've been pretty focused on scaling and bringing in new customers lately, but I'm starting to question whether I'm putting too much attention into acquisition and not enough into the customers I've already got.

I get some repeat purchases, but I don't a strategy for getting people to come back. Most of my effort has gone toward ads, improving conversion rate and getting more first time buyers.

How much of your revenue typically comes from returning customers comparing to new ones? At what point did you start putting more effort into retention (if you did) and what ended up working well for you? Trying to figure out whether I should keep pushing acquisition or start putting more resources into getting existing customers to purchase again.

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How do I bring sales in my Shopify store

Its a new store. My pages are indexed my page ranking is 40 average. But i can't understand how to increase ranking.

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u/NecoBlaze — 1 day ago

Anyone actually using an AI chatbot on their Shopify store?

am considering ading one, mainly for repetitive questions around shipping, returns, sizing, product details, and recommendations. There are so many options now that it’s hard to tell which ones is useful beyond the usual FAQ-style replies.

if ’ve tried one, did it genuinely reduce support questions or help conversions? And what’s one thing you wish you knew before instaling it?

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u/mnmgellin — 2 days ago

Need honest review and feedback of my Shopify storefront - Claymistry

I run a tested for safety, handcrafted ceramics brand that sells handcrafted artisanal kitchenware and home decor products. I'm looking for honest feedback as we recently revamped the website and are going to start investing in performance marketing.

It's built on Shopify. The areas I want specific feedback on:

  1. Overall feel and look - first feel from the website on what is this brand about.

  2. Is the story telling in sync on all the pages ? When I move to trade page, does it still sound like Claymistry?

  3. Anything missing from the homepage that could help you stay longer or push you to buy or not abandon the cart.

  4. Open ended suggestions/feedback

Thank you so much in advance!

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u/Claymistry_Official — 4 days ago

Over 3,000 Shopify views but zero sales—what am I doing wrong?

Hi everyone,

I recently started a small UAE-focused Shopify store selling affordable kaftans. The products are priced around AED 59–69, and I have been sending traffic through paid social ads.

Shopify has recorded more than 3,000 views, but I still have zero sales.

I tested the customer journey myself—from the product page to the cart and checkout—and initially believed everything was working. However, I may be overlooking an inventory, shipping, checkout, trust, targeting or product-page problem.

I’m also under financial pressure because I am repaying a loan, so only a small amount of money remains for testing. I’m not asking anyone for money or sympathy—I need honest advice before spending more on ads.

Could you please tell me:

* Does the store look trustworthy? * Is the product or price unattractive? * Is important sizing, delivery or returns information missing? * Could my advertising be bringing low-quality traffic? * What would stop you from completing the purchase? * What should I fix first?

Store: [https://nervshop.com\](https://nervshop.com)

Brutally honest feedback is welcome. I would rather identify the real problem than continue paying for traffic that does not convert.

Thank you.

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u/Sufficient_Piece5105 — 7 days ago

Shopify store owners: what do you actually do with your sales data after exporting it?

I’m curious about the part that happens after you download the CSV.

Do you:

  • Put it into Google Sheets/Excel?
  • Build your own reports?
  • Use another analytics tool?
  • Mostly look at Shopify's built-in analytics?
  • Or honestly... export it and never look at it again? 😅

I'm trying to understand how small e-commerce businesses actually handle this today.

What does your workflow look like?

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u/New_Pay3669 — 6 days ago

Advice on investment

Title: Looking for advice / partnership: Seeking Shopify partner for long-term store oversight + 5% incentive (Staging a $500 setup fee after a $600 scam)

Hey everyone,
I’m working on building a curated online beauty and grooming store on Shopify, and I'm trying to figure out if my proposed partnership structure is realistic or if I'm way off base.

To be completely transparent, I am starting from scratch and dealing with some tight financial constraints. I recently got scammed out of $600, which put me in a tough hole. Because of that, I don't have a large amount of capital to drop upfront on heavy setup fees or agency rates.
However, I want to make sure any partner is fairly compensated for their work over the long term, both during the initial setup and once the business starts making money. Here is how I am structuring the proposal:
Staged Total Setup Fee ($500): Instead of paying a massive upfront lump sum, I want to pay a total setup fee of $500 broken down into smaller, manageable increments as I can afford them while climbing out of debt.
Long-Term Oversight & Monthly Pay ($500/month): For long-term oversight and ongoing help, I want to pay $500 per month once the store starts generating net profit.
Performance Incentive (5% Net Sales): In addition to the monthly oversight pay, I am offering 5% of net sales as an ongoing incentive for helping build and grow the business. As sales scale up (for example, hitting $10,000 or $20,000 a month), this payout grows right alongside the business.
Shared Expenses: I will handle the business operating expenses on my end, including Shopify, apps, subscriptions, marketing, advertising, and product costs.
My Questions for You:
Is breaking a $500 setup fee into smaller increments realistic for a Shopify partner when someone is starting fresh and recovering from a financial loss?
How can I structure the ongoing $500/month plus 5% net sales incentive so it feels secure, transparent, and fair for someone partnering with a brand-new store owner?
Any advice or feedback from people who have built stores or formed partnerships in e-commerce would be hugely appreciated!

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u/MmShaw23 — 9 days ago

Store help 🐸💚

We need a freelancer to make our shopify website e have around 100+ varieties to add on it ! So help us

u/jibbzitindia — 12 days ago

How do I clean up or shorten Shopify URLs? Is there any way to remove /products/?

Hey everyone,

I'm setting up my Shopify store and noticed that the URL structure automatically includes /products/ for items and /collections/ for categories.

I know Shopify hardcodes these into the platform, but I was wondering:

  • Are there any workarounds or tricks to make the URLs look cleaner?
  • How do other store owners handle this for SEO or branding?
  • I heard about removing | within: collection from the code—does that actually help clean up the links?

Any advice or best practices would be super appreciated! Thanks!

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u/ozswordscollectibles — 11 days ago
▲ 3 r/ShopifyWebsites+2 crossposts

How to make custom liquid on Shopify no look "AI"?

I built my website with claude code. But when i put the custom liquid , I can already tell it looks AI. So how can i make it look professional.

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u/EaZeKing — 12 days ago