I really think gaming and entertainment companies underestimate the power of representation and its ability to expand the reach of their medium.
I’m not someone who considers himself a sci-fi fan. This genre never really caught my interest. I would have never imagined myself playing a series like Mass Effect.
Until I saw a random gif of Kaidan and MaleShep’s romance sex scene from Mass Effect 3 and it caught my attention and I read a bit about the game and the possibility of a gay romance and I made the decision to purchase the game. And now it’s one of my favourite franchises of all time despite a gay romance pathway not available in the first 2 games.
Same goes for games like Dragon Age Inquisition and Final Fantasy XVI. I love fantasy but I came to know about the games because of the discussion surrounding a potential gay romance in DAI and the presence of a prominent gay side character in FFXVI.
I’m not saying every game needs to have gay or bisexual characters or a queer romance option but I really don’t think it hurts company sales to have them included. Quite the opposite, I believe companies have more to gain because the close-minded will complain regardless of what you do, the remaining audience will not really care and the queer community will see themselves represented in video games. Same goes for other mediums such as comics, movies or series. Again not every game or medium needs to have queer characters but overall I believe people underestimate how many gay or bisexual people exist in any given society and the percentage they represent.
I’m not sure we’ll ever see a massively popular game centered around an exclusively gay or bi male protagonist, but representation matters greatly and benefits everyone, even corporations who couldn’t give a shit about queer people and play the representation card as a PR stunt.