

Conceptual letterpress card series exploring social media through physical print
I’ve been working on a small conceptual letterpress project called “scroll to continue”.
The main phrase on the cards is:
“social media is free because we are a product”
The idea started from thinking about how interface language and endless scrolling became such a normal part of everyday life that we barely notice it anymore.
So I wanted to take that kind of digital language and turn it into a physical object instead — something slow, tactile and permanent.
The cards are printed by hand using traditional letterpress equipment in a small independent print studio in Edinburgh. Each piece is slightly different because of pressure, ink and paper variation.
I also liked the contradiction of putting “scroll to continue” onto an object that obviously cannot scroll.
Still figuring out the project while printing and testing different versions, but I wanted to share it here because I thought people in this subreddit might appreciate the physical/process side of it.