How do riders get sponsored by brands?
There are the "influencers" who have an online presence and enough traction to become brand ambassadors, basically like sales people for the brand. They are not necessarily elite equestrians, just people with followers. I get how that works, but I'm wondering about the riders who are professionals and are affiliated with the big brands. Like the riders on the international circuit. Some don't even have social accounts but they work with brands and ride in their equipment. How does that come about?