u/A_Small_Town_Guy

I'm probably thinking too deeply about this, but here you go. I've been thinking through how to test new creatives. The typical structure that's suggested is to have a testing campaign you can laod up with 20 or 100 creatives a week to see what works. Then, a stable scaling campaign to put "winners" into.

I'm probably slow to the party, but I have learned that "moving" a winning ad, isn't what I thought.

I thought, an ad is winning, so move it and all the learning and winning data goes with it to the scaling campaign. There, the ad uses the higher budget to keep building on what it starting in the testing campaign.

What I think now, and is probably more correct. When moved, the "winning ad" starts fresh just as if you put a random ad in without testing. The reason it is projected to work in the scaling campaign isn't as much that it brings data. It's that the message and angle worked with the test audience, so it's likely to work at a broader scale with a bigger audience. The new campaign still has to learn the same as if it was brand new idea.

Am I right in my thinking here?

Some of you may have seen my excitement, test, and fail at using Reddit for running lead gen.

Meta is working well, but I want a second source for scaling and for diversity. Getting ready to try TikTok. $25/day with 3 simple ads pitching the same offer that's doing well on meta. Wish me luck.

Ok friends, I spend half a day trying to get this t work with no luck.

My goal is to track leads by firing the Complete Registration event when someone lands on a thank you page url. Seems straight forward but I can't get it to work.

I am using the tiktok app(Shopify) the pixel is firing all other events correctly. I've tried using a Custom Event in Shopify, but no luck.

The Tiktok Event builder says my pixel isn't found, even though the Pixel helper says it's there.

Ok, I linked my tiktok ads account through the shopify integration. All the events are firing well. I need to add a Lead or Complete Registration event. I've tried using the Custom Event Pixel in Shopify, with no luck. Any ideas?

I just learned the hard way that changing an audience control setting in the advertising settings section of your business manager resets your entire ad account.

I added an exclusion for location on my account level advertising settings. I thought, I don't want to spend money on a place I can't ship to, I will exclude it. It's Alaska and HI. I got the pop up saying it would apply to all adsets. I thought, Of course I want that.

A couple hours later, I was wondering why sales were slowed so much. I go in to check ads. And RED everywhere. AND ALL MY ADS WERE IN REVIEW.

Apparently, that was a big no no. It basically stopped all ads, re published all adsets, so they have to be reviewed. Here's the worst part. META decided to turn on a bunch of the ai features. Just as if these were new duplicated ads.

And even worse. I got the error about meta changing cropping so the 1.91.1 placement is going away. So, I had to go and adjust all those croppings. Only about 15 ads, but still.

As of right now, 40 minutes after I made the changes and re published, I still have no running ads.

I really screwed the pooch on this one. Hopefully I can recover in the next few days without a restriction.

I've found a situation where I might actually agree with meta in building out a full funnel of some sort int he ads manager.

We are running a d2c physical product brand in the health and fitness area.

I have a high converting lead gen campaign going to what I describe as a membership offer. The offer is just education around the products we sell and a discount for word of mouth referrals, Basically a referral marketing system but wrapped in extra product education/training.

I have continued to try to scale up a open target ing d2c campaign that go straight to our product pages. Butter Chicken (If you know you know). It's not working super well.

My suspicion is, the conversions it's getting, are those who signed up for the lead gen, and those referred by people in the membership. I did pull the breakdowns and it shows it's mostly new traffic, but I'm not convinced.

So, I am going to try to scale up the lead gen, which seems to handle the scaling well, and even gone down CPL's. And scale down the D2C ads to just target 180 engaged users.

Because we are a smaller brand, this pool is only 50,000 or so. META has put up all sorts of alarms, But I want to try it to see. My assumption is that it will convert the people who are in membership and their referrals better, and more directly than the broad campaign.

Are any of you running sales campaigns only to engaged? With supporting lead gen or other types of ads?

I see a lot of talk about BOT traffic when it comes to PPC in general. I get that platforms index the process to better serve the algo. But I guess I don't understand the overall picture that well.

Are BOTS really causing all the traffic and conversion data , outside purchases? If so, why and what is the purpose of the BOTS in the first place.

BTW, I don't know why I capitalized BOTS haha.

I see a lot of talk about BOT traffic when it comes to PPC in general. I get that platforms index the process to better serve the algo. But I guess I don't understand the overall picture that well.

Are BOTS really causing all the traffic and conversion data , outside purchases? If so, why and what is the purpose of the BOTS int he first place.

BTW, I don't know why I capitalized BOTS haha.

After some debate, Our team has decided to try Reddit ads. From what I have gathered on here, sales conversion ads aren't super great. (that's a broad statement).

Because of that, and not wanting to commit the $10k 90 day optimization period our Reddit rep suggests, we are going to start with lead generation ads. Our management has committed $1,000 over 10 days.

If we can't generate leads at under $5 (I'll even say $10 to be generous) after the 10 day test, we will shut 'er down.

For Context: This is for a health and beauty brand that also runs lead gen on META at $4/lead. The leads are captured by offering a free "insiders" club/membership for sign up. We then educate and sell the products on the backend.

I'll keep everyone interested updated in the comments.

I was starting all new ads at the end of the week.

I pulled a report on our Shopify store with a breakdown of best and worst order volume by day of the week. I found my two lowest order volume days were Friday and Saturday.

I'm thinking if I wait til Monday to start me new testing ads each week, I will get better results. Anyone played around with the day of the week you start new ads based on your order volume?

I touched my scaling and testing campaigns a little too much last week. 4 days ago I turned off some crappy ads, then stepped back.

Things have stabilized. $100/day in testing and $240/day in scaling. Both are doing really well. At least staying under my $40 CPA target.

Today is the day I am supposed to add new ads for testing. I have 3. I might just start a 3rd campaign for these instead of mess up the two running. I know that's old school and can cause overlap, ect. But I really don't want to mess things up again like last week. Thoughts?