u/Aarushak01

Hi everyone,

I'm facing a very unusual issue with a lead generation campaign for a wedding photography/studio client.

I've been running Meta ads for the past 2 months, but the lead quality has been extremely poor. When I say poor quality, I mean the worst leads I've ever seen in my experience.

To improve quality, we've already tried:

• Instant Lead Forms with multiple qualifying questions (5-6 questions)
• Whatssapp lead campaigns
• Different creatives and ad copies
• Different audience setups
• Changing campaign objectives
• Adding more filters within the form
verifying numbers with otp

Despite all this, we're still getting a huge number of junk leads. The contact numbers are often invalid, people don't remember filling the form, or they have no genuine interest in wedding photography services.

What surprises me is that even in average campaigns, you would expect at least 4-5 quality leads out of every 20 leads. Here, the ratio is significantly worse.

Has anyone faced a similar issue recently with Meta lead generation campaigns?

I'd love to know:

1. What could be causing this?
2. Are there any advanced filtering methods that have worked for you?
3. Has anyone seen a decline in lead quality specifically with Instant Forms or WhatsSApp campaigns lately?
4. What strategies would you recommend for improving lead intent for a wedding services business?

Any insights would be greatly appreciated. Thanks in advance!