Advice on how to campaign for a very local race
My wife is running for a local State Rep seat in a red Georgia district. We're brainstorming things we can do to campaign and I'm curious if people have helpful proposals about things we haven't yet thought of.
Note that we cannot afford anything like a campaign manager, marketer, or stuff like that. We have a tiny budget and are trying to do our best with that. And we're in a small mostly suburban/rural district which has not been blue, probably since The Southern Strategy happened. There aren't universities or any hotbeds of liberalism out here to tap into, except maybe libraries, and they won't allow political advertising.
So this is very much a grass-roots, pavement-pounding retail politics kind of operation.
What we're doing so far:
- Door knocking.
- Sending mailers.
- Posting to social media.
- Taking out a billboard ad and buying ads at local business TV screens.
- Of course, using the local Democratic organization's network and people we know personally.
- We probably can't do much posting physical flyers because there's no university, the population density is low, people tend not to walk anywhere, so on and so on.
In about a week she's going to hold a meet-n-greet, so that's what we're especially focused on trying to promote right now. I'm researching what would be involved to buy targeted Facebook and Instagram ads. (If anyone wants to recommend a high-energy, enthusiastic, friendly, warm, etc. music track to put on the ad, I'm all ears!)
So. Thoughts, ideas, recommendations, guidance, whatever?
I also imagine there might be a few other people either running for office or trying to help someone who is, reading these posts. So feel free to make this an idea session for all people running for local office.