How do you experiment with messaging?
Hello people.
I am a technical founder so I don't have much idea on how experiments go on marketing side.
Let me give you a context. My product is basically like intercom but with intent detection, alerting + auto engagement kind of thing. And one of the feature we are trying to introduce is auto experiments with initial engagement message (No AI. Just variants written by human).
But the problem I am facing is how to go about it. On UI and other things I can just hook up A/B on two variants, measure data and most of the time data is pretty clear.
I know similar things is done on the newsletter, ads and such. My users keep asking about best techniques to come up with variants for testing. But I myself do willy nilly. We have a few results from experimenting on 5 different team's site. But result from one doesn't seem to transfer well to others.
Is there a strategy or technique you use to come up with variants of text/copies to experiment with. Or is it just what you know with experience kind of thing?