How do you experiment with messaging?

Hello people.

I am a technical founder so I don't have much idea on how experiments go on marketing side.

Let me give you a context. My product is basically like intercom but with intent detection, alerting + auto engagement kind of thing. And one of the feature we are trying to introduce is auto experiments with initial engagement message (No AI. Just variants written by human).

But the problem I am facing is how to go about it. On UI and other things I can just hook up A/B on two variants, measure data and most of the time data is pretty clear.

I know similar things is done on the newsletter, ads and such. My users keep asking about best techniques to come up with variants for testing. But I myself do willy nilly. We have a few results from experimenting on 5 different team's site. But result from one doesn't seem to transfer well to others.

Is there a strategy or technique you use to come up with variants of text/copies to experiment with. Or is it just what you know with experience kind of thing?

reddit.com
u/Adveurous_Borry86345 — 3 days ago

Let's Help Each Other Stay on Track

Hi!

I am a second time founder. One thing I learned from previous venture was the importance of consistency. Every community I have found is riddled with spam and bots. So I want to create a small group of founders (10-15) for only one purpose. Here is how it is going to work out. We keep each other accountable on things that we need to be consistent about.

Key things we are going to keep each other accountable on:

  • Your choice of marketing / sales strategy. Social media, SEO, Ads. Can be anything. (Primary)
  • Shipping product updates. (Secondary)

You set the goals, other founders help you keep on track.

Primary target is to not let good products die.

Advantages:

  • Product feedbacks.
  • You can't procrastinate or slack off.
  • Technical helps from other founders.
  • Help with pitch-decks and investments.

Requirements:

  • Product should be live right now. Wait-list is not accepted.
  • Shouldn't delegate thinking to LLMs.
  • No more than 3 co-founders.
  • No under 18s for obvious reasons.

Key Planned Events:

  • Weekly Scheduled Meetings
  • Knowledge Sharing Sessions
  • Growth Strategy Experiments

You get assigned responsibilities and you get voted out if you breach rules or don't fulfill your responsibilities.

This won't be open for all. Our goal is to start with just 10-15 founders for now. Members can decide if they want to expand later on.

No fee, charges or anything.

Send me your product. I will evaluate and send you invitation link.

Link to my product is in my bio if you wanna check if I am serious.

reddit.com
u/Adveurous_Borry86345 — 8 days ago

Helping each other be accountable.

Hi!

I am a second time founder. One thing I learned from previous venture was the importance of consistency. Every community I have found is riddled with spam and bots. So I want to create a small group of founders (10-15) for only one purpose. Here is how it is going to work out. We keep each other accountable on things that we need to be consistent about.

Key things we are going to keep each other accountable on:

  • Your choice of marketing / sales strategy. Social media, SEO, Ads. Can be anything. (Primary)
  • Shipping product updates. (Secondary)

You set the goals, other founders help you keep on track.

Primary target is to not let good products die.

Advantages:

  • Product feedbacks.
  • You can't procrastinate or slack off.
  • Technical helps from other founders.
  • Help with pitch-decks and investments.

Requirements:

  • Product should be live right now. Wait-list is not accepted.
  • Shouldn't delegate thinking to LLMs.
  • No more than 3 co-founders.
  • No under 18s for obvious reasons.

Key Planned Events:

  • Weekly Scheduled Meetings
  • Knowledge Sharing Sessions
  • Growth Strategy Experiments

You get assigned responsibilities and you get voted out if you breach rules or don't fulfill your responsibilities.

This won't be open for all. Our goal is to start with just 10-15 founders for now. Members can decide if they want to expand later on.

No fee, charges or anything.

Send me your product. I will evaluate and send you invitation link.

Link to my product is in my bio if you wanna check if I am serious.

reddit.com
u/Adveurous_Borry86345 — 8 days ago

I am starting Founders Accountability Group.

Hi!

I am a second time founder. One thing I learned from previous venture was the importance of consistency. Every community I have found is riddled with spam and bots. So I want to create a small group of founders (10-15) for only one purpose. Here is how it is going to work out. We keep each other accountable on things that we need to be consistent about.

Key things we are going to keep each other accountable on:

  • Your choice of marketing / sales strategy. Social media, SEO, Ads. Can be anything. (Primary)
  • Shipping product updates. (Secondary)

You set the goals, other founders help you keep on track.

Primary target is to not let good products die.

Advantages:

  • Product feedbacks.
  • You can't procrastinate or slack off.
  • Technical helps from other founders.
  • Help with pitch-decks and investments.

Requirements:

  • Product should be live right now. Wait-list is not accepted.
  • Shouldn't delegate thinking to LLMs.
  • No more than 3 co-founders.
  • No under 18s for obvious reasons.

Key Planned Events:

  • Weekly Scheduled Meetings
  • Knowledge Sharing Sessions
  • Growth Strategy Experiments

You get assigned responsibilities and you get voted out if you breach rules or don't fulfill your responsibilities.

This won't be open for all. Our goal is to start with just 10-15 founders for now. Members can decide if they want to expand later on.

No fee, charges or anything.

Send me your product. I will evaluate and send you invitation link.

Link to my product is in my bio if you wanna check if I am serious.

reddit.com
u/Adveurous_Borry86345 — 8 days ago
▲ 35 r/StartupSoloFounder+4 crossposts

Guide on: How to not fail. Especially for first time founders.

Let me start with: Building != Work. You are just avoiding selling and lying to yourself.

I have probably seen this a thousand times. And you also probably have heard it a thousand times.

But for some reason people think it won't apply to them. Not gonna lie, I was no different. Let me tell you from my experience on my previous project.

This is especially hard for technical founders. Building is so easy for us, selling is not.

Its too easy to feel like you are WORKING when you are build. Its a big fat lie you tell yourself. Make no mistake, people raising millions with waitlist page is also a lie.

Build MVP quickly. Then stop. Stop building. Go sell the thing.

So how do I sell my product? How do I get the first customer?

  • Straight to the point: You have to do manual work. Lots of it. Few years back cold emails used to work great but nowadays don't even waste time. LinkedIn works better. Twitter also works somewhat.

Next extremely important thing:

  • Implement PostHog. Seriously! If you haven't already, do this right now. You need to know what people are doing.

Then talk, talk, talk. Talk to real human not fucking Claude or ChatGPT.

You CAN'T be SHY about this. If you are introvert like me, create a persona in your head. Think you are just acting. Then yap everywhere. Twitter, LinkedIn (yea cringe I know), Facebook (if boomers are your target), Instagram. Everywhere.

And don't use GPT to write to peoples. We can see its LLM and nobody fucking reads LLM bullshit.

Now that I have given you the basics. Next step.

You should be getting at least some traffic if you do the above. Now you need to talk to people who have landed on your site.

Brace yourself. I am about to yap about my product but it is IMPORTANT.

I built this whole thing just to stop founders from failing. So yea. It's HeyZinc

It literally rings your phone and forces you to talk to them when someone is live on your site. No more waiting for demo bookings or emails. Start the conversation first. You likely have to handhold first few users. In the initial MVP, your onboarding is not optimal, few thing might even be broken. So handholding is necessary. So you call and interact with customer, answer their question and basically pitch your product. If you do all this, chances of them converting them is very high.

Okay. You did all this. Got a few customers. How do you scale this now?

I will cover this in next part.

u/Adveurous_Borry86345 — 10 days ago

One mistake I keep seeing with PostHog

PostHog gives you amazing visibility into user behavior.

But visibility is only useful if the data actually gets collected.

Many teams stop after adding the tracking snippet and never revisit the setup.

Meanwhile, blockers quietly remove a chunk of their analytics data.

Things I'd recommend:

  1. Proxy requests through your domain
  2. Bundle scripts into your application
  3. Hide obvious tracking identifiers

Simple changes, but they can make a noticeable difference.

reddit.com
u/Adveurous_Borry86345 — 28 days ago

If you're using PostHog, check this first

I've been looking at a few PostHog setups recently and one thing keeps coming up: people assume they're capturing all user activity because events are showing up in the dashboard.

That's not always true.

A lot of privacy extensions and blockers can stop PostHog requests before they ever reach your server.

A few things that can help:

  • Proxy PostHog traffic through your own domain
  • Serve PostHog assets from your app
  • Avoid obvious PostHog-related endpoints

The difference in capture rates can be surprisingly large.

Happy to audit a setup if anyone wants another pair of eyes.

reddit.com
u/Adveurous_Borry86345 — 28 days ago

Quick PostHog tip: default setup isn't enough

I've been reviewing a bunch of PostHog implementations lately and noticed the same issue over and over.

Teams install the snippet, see events coming through, and think everything is working perfectly.

The catch is that many visitors are running privacy extensions or blockers that stop analytics requests before they ever reach PostHog.

If accurate analytics matter to you, consider:

  1. Running PostHog behind a proxy
  2. Bundling the tracking scripts with your app
  3. Avoiding easily identifiable script names

When configured correctly, you can recover a large percentage of sessions that would otherwise be missed and improve downstream conversion tracking for Meta and Google Ads.

If you're unsure whether your setup is affected, I can take a look.

reddit.com
u/Adveurous_Borry86345 — 28 days ago

Most PostHog setups are missing a lot of data

Hey everyone,

PostHog is great for session recordings, analytics, and dashboards. The problem is that many teams install it and assume they're tracking everything.

In reality, a lot of privacy tools and ad blockers can prevent PostHog from sending data if you're running the default implementation.

A few changes can dramatically improve capture rates and help recover sessions that would otherwise be lost. You can also pass those events to platforms like Meta and Google Ads for stronger attribution.

Some things worth looking at:

  • Proxy PostHog traffic through your own domain
  • Serve PostHog assets from your application
  • Rename or mask obvious PostHog-related script paths

We've seen sites get significantly better tracking coverage after making these changes.

Happy to take a quick look at your setup if anyone wants feedback.

reddit.com
u/Adveurous_Borry86345 — 28 days ago

Most visitors leave without ever talking to you. So we fixed that.

One thing that always frustrated me as a founder:

I'd watch session recordings and see someone spend 5 minutes on pricing, features, and integrations... then leave.

You know they probably had a question. You just don't know what it was.

So we built HeyZinc.

It lets us see when someone is actively on our website and start a conversation immediately. If they're interested, we can even jump on a voice call with them right there in the browser while they're still evaluating the product.

Turns out talking to visitors while they're actually interested is very different from emailing them days later.

Come say Hi! Ask our AI agent to transfer the call to human, and I will get a call in my phone.

(Free 10$ credit right now btw)

u/Adveurous_Borry86345 — 30 days ago

Most visitors leave without ever talking to you. So we fixed that.

One thing that always frustrated me as a founder:

I'd watch session recordings and see someone spend 5 minutes on pricing, features, and integrations... then leave.

You know they probably had a question. You just don't know what it was.

So we built HeyZinc.

^((Free 10$ credit right now btw))

It lets us see when someone is actively on our website and start a conversation immediately. If they're interested, we can even jump on a voice call with them right there in the browser while they're still evaluating the product.

Turns out talking to visitors while they're actually interested is very different from emailing them days later.

Come say Hi! Ask our AI agent to transfer the call to human, and I will get a call in my phone.

Our Widget Configuration Page

reddit.com
u/Adveurous_Borry86345 — 30 days ago

Most visitors leave without ever talking to you

One thing that always frustrated me as a founder:

I'd watch session recordings and see someone spend 5 minutes on pricing, features, and integrations... then leave.

You know they probably had a question. You just don't know what it was.

So we built HeyZinc.

^((Free 10$ credit right now btw))

It lets us see when someone is actively on our website and start a conversation immediately. If they're interested, we can even jump on a voice call with them right there in the browser while they're still evaluating the product.

Turns out talking to visitors while they're actually interested is very different from emailing them days later.

Come say Hi! Ask our AI agent to transfer the call to human, and I will get a call in my phone.

Our Widget Configuration Page

reddit.com
u/Adveurous_Borry86345 — 30 days ago

Tool that allows you to directly call your website visitors

Hey people!

I made this for founders like me.

Even seen recorded posthog sessions and thought to yourself, "Hmm if I could have talked to them right then, they could have converted?".

Now you can test how good you are at selling. Come say hi!

HeyZinc

Getting Started: https://www.youtube.com/watch?v=4Gvx59fRvow

https://preview.redd.it/7gu00m2gji5h1.png?width=1141&format=png&auto=webp&s=e04d7fbd30decde74af46f22a889fe61dd53b97f

reddit.com
u/Adveurous_Borry86345 — 1 month ago

Has anyone raised from Nepali investors? Is SAFE valid in Nepal?

Hey people,

I am about to raise seed round for my startup. Business is entirely North America focused so I was planning on just raising from international investors. But there has also been interests of few Nepali investors. Some living in Nepal and some living abroad. So I have a few questions:

  1. Is SAFE even valid in Nepal? Company is currently registered in Nepal but soon changing to Delaware C Corp.

  2. I have heard most Nepali investors only do plain equity deals. Do they even do SAFE?

  3. We all know Nepali investors don't really like to invest much. And I want to protect my cap table for future rounds so I am thinking of Uncapped SAFE with discount. If SAFE is not valid, is there similar instrument for Nepal?

If you have been through this, I would love to talk to you.

reddit.com
u/Adveurous_Borry86345 — 1 month ago
▲ 4 r/startups_promotion+2 crossposts

Tool that will help you get your first revenue

Hey Everyone,

We all know how hard it is to get the first few customers. I have been through that phase. I am offering you something that will help.

Initial days one of the main issue is:

  • No traffic
  • Broken onboarding flow (yea yea it takes time to settle on smooth flow)
  • Confused user (initial mvp are usually a mess)

I can't help you get more traffic but I can help you convert the ones that are already there.

Notice someone spending too much time on onboarding? You can directly call them on your website itself and help fix the issue.

Free users not converting to paid plan? Instead of scheduling meeting for feedback, just call them and ask. No booking or anything.

We give 2$ balance free to anyone signing up. Which should be 10 calls but you can ask me for more credits.

We are still on beta test. Our onboarding flow might also be a little bit confusing but don't hesitate to ask.

Try it here: HeyZinc

u/Adveurous_Borry86345 — 1 month ago