Can You Build an Influencer Career Through Writing Alone?
I’m curious if anyone here has experience with this.
I’m a Christian content creator, but my niche isn’t video. It’s writing. I create faith-based Instagram carousel posts, and they’ve performed really well. Some have reached over 300,000 views with strong engagement, so I know there’s an audience for this type of content.
Most influencer advice focuses on Reels, TikTok, and YouTube, which has me wondering:
Can writing itself be an influencer niche?
Are there brands that are willing to sponsor creators whose primary content is written carousels, or do most brands expect video content these days?
If you’ve built brand partnerships primarily through written content, or know creators who have, I’d love to hear your experience. I’m trying to figure out whether I should continue leaning into my strength as a writer or invest more time into creating videos to attract brand deals.
I’d really appreciate any advice or insights.
Thank you!