
Traffic collapsing months after migration
Need some opinions from people experienced with SEO migrations because we’re honestly confused at this point.
We migrated from Wix to WordPress on February 18 and basically rebuilt the entire site from scratch while keeping the same domain. New structure, new multilingual setup, new internal linking, new pages, everything.
Before the migration we had around 120-150 daily organic visits and several important city pages ranking very well for competitive keywords. Now some days we barely get 20-30 visits and the decline keeps getting worse week after week instead of stabilizing.
The strange part is that technically everything seems mostly correct. Pages are indexed, no manual actions, canonicals and hreflang look fine, redirects work, sitemap is correct, pages return 200, etc. We also fixed redirect chains, old www/non-www inconsistencies and updated historical backlinks pointing to redirected URLs.
What confuses us is that the drop is progressive, not sudden. Rankings and impressions keep decreasing little by little across many important pages at the same time.
At the same time, new pages still get indexed fast and sometimes even rank surprisingly quickly, which makes the situation even more confusing.
Has anyone experienced something similar after a major Wix → WordPress migration where Google seems unable to properly reconsolidate the historical authority/signals of the old site?
Would really appreciate honest opinions because we’ve been trying to figure this out for weeks now