
I collapsed from alcoholism in 2014, taught myself Swift in my mid-40s, and built an alcohol tracking app I wish existed. Solo, six months, launched last Monday.
Hey guys,
In 2014 I was hospitalised for five days after collapsing from drinking 30+ beers a day for nearly a year. I'm British, mid-40s, based in Asia. I run a digital marketing agency by day. My agency is feeling the AI squeeze right now and a year ago I started looking for something new to retool into.
Since the 2014 incident I have continued to have issues with alcohol, and for the past couple of years I have been trying to use the Sinclair Method (a medication-assisted approach to drinking less) and getting frustrated that no iPhone app handled the medication side properly. Most drink trackers either treated me as a problem to be fixed, paywalled the useful bits, or required me to sign up to a community before they'd do anything. None of them actually understood the drinking habit as a serious habit-tracking problem the way fitness apps understand workouts.
Six months ago I decided to build the app I wished existed. My entire career has been in the SEO space, not a developer. I taught myself Swift in evenings and weekends. Roughly 350 hours of actual coding. The data layer, the AlcoScore math, and the UX I designed myself. Used AI tooling for boilerplate-heavy parts where it helped, but the architecture/perfectionism choices were mine.
What ended up in v1.0:
🍺 273 branded drinks across 9 regions, 60 alcohol-free swaps, auto-calculated ABV, calories, units, cost.
🎯 Five goal types: cut back, stay under a limit, build sober days, quit entirely with sober streak, or just track.
📊 AlcoScore: a six-pillar habit score over a rolling 28-day window.
⌚ Apple Watch app with 15 complications. Log without touching your phone.
📱 22 home-screen widgets, 6 Lock Screen, Dynamic Island, Live Activity, 10 Siri Shortcuts.
👁️ On-device drink recognition via the camera, plus a 5-source barcode scanner.
🔒 No account. No signup. No subscription wall. Nothing leaves the device by default.
Free, with optional Pro tier. Core tracker is free forever.
Eight days in. The honest reality:
The technical build was hard but doable, and more importantly fun (as i developed my skills and saw my creation taking form). The marketing has been humbling. Three real warm leads from 30 cold outreach emails. Apple Search Ads are doing ok, but i have a limited budget. Reddit posts mostly landing in single-digit upvotes. Consumer iOS launches are genuinely different from anything I've done before.
Two things I'd love this sub's input on:
- Has anyone else felt the AI squeeze and retooled in their mid-40s? How did it work out? I'd be lying if I said the future doesn't feel scary right now.
- What lessons did you learn quickly when doing something similar that I might not yet have picked up on? Eight days in, I'm sure I'm making mistakes I can't see yet.
App Store: https://apps.apple.com/app/id6762422391
Site: https://alcolog.app
30-second preview: https://www.youtube.com/shorts/e5mdVLo4LQI
Looking for any insights, thanks for reading 😄