Founders doing your own outbound: What would you pay to hand off the work?
I'm trying to pressure-test pricing for a managed outbound service, and I'd rather hear the ugly answer than validate my own spreadsheet.
We originally built our sales platform for mid-market B2B teams. In practice, we found that the software was only part of the job. Someone still had to tighten the ICP, choose the right accounts, research why they might care now, oversee the outreach, handle replies, and keep the work moving every day.
Now I'm considering a version for founder-led B2B companies.
The service would work like this:
- We agree on your ICP, offer, voice, signals for identification, and boundaries.
- The platform and our team research and prioritize prospects, then engage them through your LinkedIn account, and your email, using your approved voice.
- My team oversees quality, handles replies and edge cases, and adjusts the targeting as we learn.
- We synchronize everything into your CRM, so you see and can build reporting on every interaction, engagement, and result (data driven).
- The goal is to put qualified sales conversations on your calendar, and have them both be ICP fits, AND make it to real pipeline opportunities.
- You take the meetings and keep ownership of the buyer relationship.
This would not be a contact database, a purchased lead list, or a set-it-and-forget-it AI SDR. What you'd get:
Instant removal of the recurring prospecting work without putting an outsourced rep between you and the buyer.
You would be building your OWN network, your own connections in linkedin, your own visibility and brand.
Our collective goal isn't to book meetings, it's to build pipeline. Validated, accepted potential deals/opportunities.
If you’re a founder who still owns sales, I'd love your unfiltered answer. If the answer is $0, that’s useful too.
- Are you bootstrapped or funded, and what stage are you at?
- What’s your typical customer contract worth?
- How are you generating outbound pipeline today?
- What would this need to produce each month to be worth paying for?
- What monthly price would be an easy yes, require proof, and be a hard no?
- What would make you hesitate most: price, account access, brand risk, lead quality, or something else?
Actual numbers are much more helpful than "it depends." I'm not asking for DMs or trying to close anyone from this post. I just want to understand how founders think about the tradeoff.