u/ApprehensiveBig14

Back in the day, chiropractors weren't allowed to market themselves. Just a bold line in the Yellow Pages. No print ads.

Then one day it was allowed, and BAM: full-page ads started popping up everywhere. I have a background in graphic arts, and I was equal parts amazed and aghast at some of what showed up. Eventually the State Association stepped in to help regulate content.

Fast forward to Facebook: I had an ad banned for showing a woman's bare belly. It was for chiropractic care during pregnancy, specifically for back pain. Meanwhile yoga, workout, and athlete ads show midriffs constantly.

The other interesting rule: you can't use the word YOU. "Have YOU been in a car accident?" "Are YOU suffering from headaches?" "Does YOUR knee hurt when you run?" Apparently that's a no-go.

do you drop in copy/paste text, or screenshot images or...?

I've had the distinct pleasure of countless revisions for my first patent - but this was before AI.

... and how are you getting ahead of your clients' questions about using/not using AI? I'm getting mixed responses from clients based on their feelings about AI, not Google's views.

Curious how many of you are treating this as a priority right now vs. still focused on traditional SEO signals. With AI Overviews and chatbot answers pulling more traffic away from clicks, it feels like author bios, credentials, first-hand experience content, and trust signals matter more than ever.

What's actually moving the needle for you? Curious if this is client-fundable yet or still a "nice to have" you're doing on your own time.

... and how are you getting ahead of your clients' questions about using/not using AI? I'm getting mixed responses from clients based on their feelings about AI, not Google's views.

I tied Claude and Anthropic together, and use it everyday. I've been able to move forward on 2 projects I've let "hang" for the last year.