Most people overestimate price and underestimate access when buying watches
In its very initial stages, it seems that getting a deal is the primary aspect of buying a watch. Retail vs grey, discounting, attempting to "win" the deal. But after a few rounds of this, it becomes painfully obvious that the price is only half the equation. The bigger factor is access. The watch you actually want, how long you're willing to wait and how much uncertainty you are okay with. Many practitioners spend months or even years chasing retail pricing when they would have been far better off to just take the watch and be on their way. Ironically the longer you leave it to buy a lot of the so-called "price advantage" has actually been eroded almost entirely.