hi guys i really need help
I’ve been a relatable content creator since 2023, and I’ve posted every single day for over 3 years. I’m currently at around 110k followers on TikTok and 31k on Instagram. I’ve had multiple viral videos, including one with over 11 million views, and I work with brands regularly, so I know my content can perform.
The problem is that I feel completely stuck.
For the last year or so, I’ve been hovering around the same follower count. I’ll have a video do well, gain some followers, then everything slows down and I’m back where I started. It feels like I’m on a treadmill.
My content has always been relatable videos—girlhood, relationships, school, random thoughts, and situations people relate to. That niche helped me grow in 2023, but now I feel like relatable content is so oversaturated that it’s hard to stand out. Every time I scroll, I see hundreds of creators making almost the exact same style of videos.
I don’t want to quit because creating content is genuinely my passion, but I also don’t want to spend another few years posting every day just to stay stuck around the same follower count.
For those of you who understand short-form content, what would you do if you were in my position?
Would you stay in the relatable niche or pivot?
How do creators break out of this plateau?
Is relatable content still a good niche in 2026, or has the algorithm and audience shifted?
If you had an account with 110k followers that felt “stuck,” what would your strategy be to get it to 500k+ or even 1M?
I’m not looking for generic advice like “just be consistent” because I’ve already been doing that for years. I feel like I’m missing something, and I’d really appreciate honest feedback.
If anyone is willing to take a look at my accounts and tell me what you think I’m doing right or wrong, I’d really appreciate it.
TikTok: @kileyymetzger
Instagram: @kileyymetzger
Please don’t hold back—I’d rather hear honest criticism than just “keep posting.” I’m open to changing my content if that’s what it takes.