
The new Reddit monitoring feature in HubSpot could be pretty interesting for AEO
I’ve been playing around with the new Reddit monitoring feature hotspot, and it got me thinking about how much useful information sitting in Reddit conversations.
You can track your brand mentions, keyboards, and competitors, and even specific subReddits. So, instead of only looking at what people are saying on your own channels, can start saying the conversation happening around your category.
I think there is a bigger opportunity here, then just social listening. It could help connect what people are talking about on Reddit with what marketers are creating an optimising for search and AI.
I’m still figuring out the best way to use the data, especially for AEO and computer research.
Has anyone else started playing with this beta? Curious what you’re finding useful so far?