Has anyone else been using Apollo.io recently and no matter how long your inboxes warm up, the deliverability rate is terrible?
In the last 2 months, we’ve had 5 mailboxes in the warmup phase that continue to show unhealthy deliverability and an extremely high spam rate.
Is Apollo.io servers totally fried?
Earlier this year, I started a series called the Concept Room, creating merch ideas for brands I admired. For edition #2, I did DUDE Wipes, posted it across our socials, and even got a response from the Founder & CEO calling it “Dope Shit.”
Following that, I thought I would surely get in the door for at least a meeting with the team. Yet, despite numerous emails, it never happened. I imagined they get so many of those cold pitches so it found itself right in the trash bin.
As a huge fan of the brand, I decided to do something else. Like they say, I “let it rip" by picking the most outlandish product on the deck and we actually made it. Within 3 weeks, the A 6 Foot Banana Boat Poop Float was at our office in NY.
I blew it up with a $20 electric Amazon printer that ended up short circuiting after the main portion was blown up, and once again, I emailed the team. I gave them 2 options: either give us an address to send the float, or it would find itself on the sidewalk of NYC and become a brand moment.
They actually ended up responding after this, a meeting was setup with one of their marketing directors, and since then have done work with them!
Earlier this year, I started a series called the Concept Room, creating merch ideas for brands I admired. For edition #2, I did DUDE Wipes, posted it across our socials, and even got a response from the Founder & CEO calling it “Dope Shit.”
Following that, I thought I would surely get in the door for at least a meeting with the team. Yet, despite numerous emails, it never happened. I imagined they get so many of those cold pitches so it found itself right in the trash bin.
As a huge fan of the brand, I decided to do something else. Like they say, I “let it rip" by picking the most outlandish product on the deck and we actually made it. Within 3 weeks, the A 6 Foot Banana Boat Poop Float was at our office in NY.
I blew it up with a $20 electric Amazon printer that ended up short circuiting after the main portion was blown up, and once again, I emailed the team. I gave them 2 options: either give us an address to send the float, or it would find itself on the sidewalk of NYC and become a brand moment.
They actually ended up responding after this, a meeting was setup with one of their marketing directors, and since then have done work with them!
I spend an immense amount of time looking at at companies and how they use branded products to market their actual product.
One brand that has caught my attention recently is Heinz Ketchup.
I mean is anyone else noticing their social team crush it? Just in the last year, they've turned several product drops into viral social moments for the ketchup brand from the mini keg, fry box redesign, and how a Heineken x Heinz 6 pack.
For an 150-year old commodity product, it is pretty applaudable how they've been leaning into creative campaigns.
Would love to hear others thoughts on their recent execution
I spend an immense amount of time looking at at companies and how they use branded products to market their actual product.
One brand that has caught my attention recently is Heinz Ketchup.
I mean is anyone else noticing their social team crush it? Just in the last year, they've turned several product drops into viral social moments for the ketchup brand from the mini keg, fry box redesign, and how a Heineken x Heinz 6 pack.
For an 150-year old commodity product, it is pretty applaudable how they've been leaning into creative campaigns.
Are they on a legendary run?