u/Bluet313

Hey everyone,

Quick question for people working in PR / comms.

When you need to show a client how a headline, image or campaign story could look in an article or online newsroom format, how are you usually mocking that up?

Are you rebuilding pages in Figma / Photoshop / Canva, using screenshots, or doing something else entirely?

I’m working on a small Chrome extension that lets you edit visible webpage text, replace images and export a quick article-style mock-up, but I’m trying to understand whether this is actually a useful PR workflow or just a niche design problem.

Would be really interested to hear how others handle this, especially for pitches, approvals or media planning.

I’ve always found this bit oddly clunky. If you want to show a client how a campaign idea might live as an article, product story or editorial placement, the usual flow seems to be:

Screenshot a publisher site
Rebuild bits in Canva or Photoshop
Try to match the fonts
Drop in the headline and image
Export it
Then redo half of it when the copy changes

For social mock-ups, there are loads of tools. But for article-style mock-ups, it still feels like most teams are hacking it together manually.

Curious how others approach this. Do you build these properly in design software, use templates, edit screenshots, or avoid them altogether until the idea is more approved?

Hey everyone,

I’m curious how other social media marketers are handling quick mock-ups for client approvals, especially when you need to show how a post, story or campaign idea might look in context.

At the moment, I find a lot of teams either:

1. Rebuild everything manually in Canva/Figma/Photoshop
2. Screenshot the platform and mock over the top
3. Send flat creative without much context
4. Spend too long creating something that is only meant to be an early idea

I’ve been working on a small Chrome extension to solve this problem, mainly for quick website and social media mock-ups. The idea is that you can edit visible text, replace images and export a simple mock-up without opening a full design tool.

I’m not posting this as an ad, so I won’t drop a link unless that’s allowed or useful. I’m more interested in the workflow side.

For those working in social media, agencies or content teams:

How do you currently create quick mock-ups for approvals?
Is this actually a problem in your workflow?
Would a browser-based mock-up tool be useful, or do most teams already have a good enough process?

Any honest thoughts would be really helpful.