
Customer conversion advice
I run a custom photo vinyl decal business. I'm looking for some advice on how to prevent or reduce the number of people who ask for a draft design and then don't follow through with actually purchasing the vinyl decal. I understand that it is a tricky business where people want to see what the actual decal will look like before buying but I am getting increasing number of people who just get the draft I put several changes in place and then they just don't buy. Would it make sense to have a $5 draft deposit that goes towards their final price before I actually make them a draft design or do you think that would deter customers?