
Do you think Universal saw the writing on the wall for For Good?
With the discussion surrounding Supergirl‘s underwhelming box office and how a lot of people just didn’t know it was out in theaters yet it reminded me of For Good’s marketing strategy of flooding the market with licensed merch and tie-in ads but with very few standalone trailers and tv spots/ and a smaller promo tour compared to the first. Test screenings and focus groups reactions play a huge part of how in how a movie is marketed and I know they got feed back which had them do reshoots in late spring/early summer last year that were “necessary for the movie to make sense” that sounds a lot like a last ditch “fix it” for reactions that were less than stellar…or maybe gave people tonal whiplash that were unfamiliar with the second act and were expecting an upbeat sequel.