
Cedar Point’s Fast Lane price hike reignites debate over skip-the-line passes
First, let me say that I'm not posting this out of anger or joy about the increase in All Season Fast Lane Plus (ASFL+). I am genuinely fascinated by how modern amusement parks work, the business decisions they make, and the outcome of those decisions.
The increase in ASFL+ specifically was fascinating because it brought up so many questions. Like, how many people add-on ASFL+? How often do people with different home parks visit Cedar Point? What percentage of the line are daily passes vs. season passes? What has the feedback been on FL+ at Cedar Point? Why is this massive increase only at Cedar Point and not other parks?
Basically...what problem is this increase trying to solve? Is it trying to increase revenue or change behavior?
I think this article, along with a few others, has answered that for me: They are trying to change behavior.
I've never had any issue with using FL+ at Cedar Point, but I also realize that I tend to visit the park when it's not all that busy. Usually I'll make the two hour drive to the park after work, ride for about 4 hours until close, and go home. I also try to go in May and June and then wait until school is back in session. But I've seen enough trip reports here and r/rollercoasters to know that on the weekend, FL+ lines are insanely long. Yes, it's shorter than the regular line, but still a long line. Some of this has to do with merge points (which need to be improved), but it's hard to ignore that Cedar Point is just selling too many passes.
What's worse is, they cannot account for who is going to visit the park if they have ASFL+. They can limit the daily pass, but if a hypothetical 50,000 people with ASFL+ show up to the park all at once, Cedar Point is just stuck with that number and the unhappy customers.
In the article, Tony Clark said this...
>“Our goal is to balance its availability each day to provide the best experience and value in the product, whether for a single day or all season.”
So, I think Cedar Point will approach this with a 1-2 punch:
- ASFL+: If you want this, you're going to have to pay a LOT of money to enjoy the benefit. Yes, this is an increase in Six Flags revenue per purchase, but I don't think that's the goal. I think they actually want to sell fewer of these passes to keep season ticket holders from inundating the FL+ line on random days. It also closes the loophole of buying at a smaller park, but still going to Cedar Point as if it's your home park.
- Daily FL+: I think these will see an increase in price next year as well, especially on busier days. They won't reach the Disney level of pricing, but I think it'll get close. I would not be shocked if we see prices of $300 or more on busier days next year. This will decrease the amount of people in FL+ lines making it a better value for folks who can afford it. We may also see true limits to how many of the passes are sold per day.
So, I take back my previous statements saying that, "I don't think you guys are going to get what you want out of this change..." because I just assumed most people will get daily FL+. I thought the move was purely financial. And that could still be the case if they keep the daily pass the same. But given that all of the talk has been around acknowledging that FL+ lines are too long and the company needing to balance the availability, I don't think that's the case.
And as a final point...yeah, I agree that this is needed. I went to Kennywood yesterday and used their Speedy Pass. It's similar to Legacy Six Flags skip-the-line pass and I never waited in the queue. When it was our turn, we just got into the Speedy Pass line and boarded. Same experience when I visited Six Flags Great America last year. Insanely busy day, but we rarely waited in line because we couldn't get in line if there were too many reservations. Six Flags actively managed the queue virtually. It's why I prefer the Six Flags version over the Cedar Fair version (who knew I'd say that).
So to end...y'all may get what you want. Less people will be in the FL+ line due to increased cost to get the pass either on a daily or annual basis. This will mean the regular line will move a lot faster. And if you do splurge of a FL+ pass, you'll still get a great benefit.
(I am not an employee of Cedar Point and this subreddit is not affiliated with the park or Six Flags. All speculation is my own)