Salut à tous,
Je test un produit depuis plusieurs 15 jours sur Meta Ads 2 compagnes et j'aimerais voir votre avis sur son potentiel avant d'aller plus loin.
Dépense 140 euros /Impression 55000/Couverture 35 700 / Vente réel : 0/ CTR 1.60%/ CTR tous 1.30% Ajouter au panier 139.
Running a 2-week Meta Ads test for a pre-order physical product (lumbar support belt, targeting France/Belgium/Switzerland/Germany) with a ~150€ budget. Funnel so far: 1,200 landing page views → 879 content views → 84 add-to-carts (7%, seems fine) → only 5 checkout-initiations (6% of add-to-carts) → 0 confirmed real orders in WooCommerce. CPC is low (~0.14€) so traffic quality doesn't seem to be the issue — the drop-off is clearly happening between add-to-cart and checkout. Has anyone run into this exact pattern before? Trying to figure out if it's usually shipping cost surprise at checkout, missing trust signals (reviews, guarantees), or something else before I make a go/no-go call on this test.
Running a 2-week Meta Ads test for a pre-order physical product (lumbar support belt, targeting France/Belgium/Switzerland/Germany) with a ~150€ budget. Funnel so far: 1,200 landing page views → 879 content views → 84 add-to-carts (7%, seems fine) → only 5 checkout-initiations (6% of add-to-carts) → 0 confirmed real orders in WooCommerce. CPC is low (~0.14€) so traffic quality doesn't seem to be the issue — the drop-off is clearly happening between add-to-cart and checkout. Has anyone run into this exact pattern before? Trying to figure out if it's usually shipping cost surprise at checkout, missing trust signals (reviews, guarantees), or something else before I make a go/no-go call on this test.
Running a 2-week Meta Ads test for a pre-order physical product (lumbar support belt, targeting France/Belgium/Switzerland/Germany) with a ~150€ budget. Funnel so far: 1,200 landing page views → 879 content views → 84 add-to-carts (7%, seems fine) → only 5 checkout-initiations (6% of add-to-carts) → 0 confirmed real orders in WooCommerce. CPC is low (~0.14€) so traffic quality doesn't seem to be the issue — the drop-off is clearly happening between add-to-cart and checkout. Has anyone run into this exact pattern before? Trying to figure out if it's usually shipping cost surprise at checkout, missing trust signals (reviews, guarantees), or something else before I make a go/no-go call on this test.
Bonjour à tous, je teste un produit physique bien-être (gamme de prix 60-110€) via une campagne Facebook Ads avec liste d'attente, avant de m'engager sur du stock. Je cherche des avis extérieurs neutres, car je suis trop impliqué pour être objectif sur mes propres données.
Configuration :
Résultats jusqu'à présent :
Ma question : Avec ces données, commanderiez-vous un premier petit lot de stock (~50 unités, ~530€ tout compris) maintenant, ou attendriez-vous plus de données ? Si vous attendriez, quel serait votre seuil (plus d'emails ? meilleur CTR ? plus de jours) ? Et si vous commanderiez, qu'est-ce que vous surveilleriez de près une fois le stock arrivé ?
J'essaie de prendre une décision rationnelle plutôt qu'émotionnelle — merci d'avance pour tout avis extérieur.
