u/CowgirlJack

Should be live at 11 on the dot

Hello r/runningshoegeeks 👋🏼
I'm Jorma Seabourne, Co-Founder and Chief Product Officer at hylo. I'll be here for the next hour answering questions about hylo and how we approach product.

A little bit about me: I co-founded hylo five years ago and have had a hand in pretty much every part of the business at some point. Before hylo, I spent five years at Adidas in Product Development, based in Herzogenaurach and Indonesia. Before footwear, I spent 11 years at Aston Martin Lagonda in the UK, mostly in Product Line Management and Supply Chain — turns out a lot of what you learn building cars translates surprisingly well to building footwear!

I run casually — won't pretend to be quick at any distance — but I still play football competitively. I'm completely obsessed with footwear though and its purpose.

Drop your questions below and I'll do my best to answer as many as I can! ⚡️

https://preview.redd.it/ugqhgngspb1h1.png?width=843&format=png&auto=webp&s=7395eab61b6ff7f0b160e73215e4851c81233291

This Friday, Jorma Seabourne, the co-founder and Chief Product Officer of hylo will be here to answer questions about the brand, their innovation in sustainability x performance, and their latest shoe, the Axis.

When:
Friday, May 15th | 12:00-1:00 PM EST
(Global timings below)

Focus:
Hylo's commitment to sustainability without sacrificing performance and their current product line. Any questions you have about this up and coming brand?

Global timings:

• CET (Central Europe): 6:00-7:00 PM
• BST (UK): 5:00-6:00 PM
• CT (US Central): 11:00AM-12:00 PM
• ET (US Eastern): 12:00-1:00 PM
• PT (US West Coast): 9:00-10:00 AM
• AEST (Australia): 2:00-3:00 AM (3rd September)

A polite reminder:

• Respectful dialogue only. Hate speech, personal attacks, or trolling will result in permanent bans. Let’s keep it civilised.

How to prep:

1. Upvote.
2. Tag your shoe geek friends - the more people we can reach, the better!.

Mod Team

We're so back. Expect a bunch of stuff coming out for summer + next fall. Alphafly 4 is imminent.

Recent Releases

• Salomon GRVL Concept — Road-to-trail hybrid combining PEBA supercritical foam, 43mm/37mm stack height, and an energyBLADE carbon plate. Intermediate tread with knit gaiter to keep out debris. Leaning hard into the all-road shoe for folks outside heavy urban areas.
• Salomon x L'Art de L'Automobile — Racing themed collab for Paris Marathon with a full line of apparel. Parisian automotive brand they have worked with before, expanded into running this time.
• New Balance x Dover Street Market — Tonal black SC Elite. The London streetwear store getting in on the high-end performance collab trend. Wearable colorway that exposes NB to DSM's wealthier, hipper shopper base.
• Saucony x Carnival Endorphin Speed 5 — April 22 drop with the hip streetwear and running store in Thailand. Only available at Carnival Running in Bangkok.
• SATISFY Desert Rat Collection — New material taking notes from space foil and marathon finisher blankets. Bonded seam AuraLite UV for 30 UPF sun protection plus Justice Trail nylon for durability. Also check the buttercream PeaceShell shirt.
• PUMA Project3 Rainbow Sorbet Kit — Was all over London and Boston. Boston local Doc Malik hit a 13 min PR in 2:28 wearing it. Striking and executed well.
• Hermanos Koumori SS26 — Earth-toned active and lifestyle wear. Three standouts: Hi-Tech Polo in actual technical fabric, Light Over Shirt shacket, and Thick & Thin Boulder Tee with a texture I haven't seen before on running brands.
• Altra x Pleasures Experience Flow 3 — Chrome colorway. Another in a wave of chrome running shoes this season alongside Nike x Isamaya and Saucony x Minted.
• Balmoral SS26 — More performance leaning this season with retro flair. Sporty and Rich vibes but running. 80s and 90s varsity inspired tees, ringers, luxury scripts. Full mesh Somerville 4-panel Hat stands out.
• GNUHR Spring Release — Brighter colors closing the demand gap: daffodil yellow and poppy orange. Tearaway fabric tees, gaiters, and warp leggings all made seamlessly at the Cifra factory in Italy.
• Heartbreak x Concepts x Oakley — Special edition Oakley Eye Jacket Redux and new stunt Devil sunglasses. Colorway matches Heartbreak's singlets, socks, and caps.
• Bandit x Asics Cherry Blossom 10 Miler Popup — Bandit branching out from major marathons. Full popup in DC with cute merch and nice collab with Asics.

Upcoming

• Janji Race Division — May 12. Led by their new Gossamer fabric pitched as ultralight race kit. Also added the Pinnacle R.D. Short for ultra trail with high capacity storage: 2 liters of gear, soft flask space, bungee loops for poles.
• Salomon Courtney Ultra Glide 2 — Just released, colorway specially for Courtney Dauwalter
• adidas x Bape EVO SL — $200, coming at some point in June. Will sell out instantly. Mismatched co-branding is neat.
• NB SC Elite v6 — Already spotted on Alex Yee in London. World Athletics Approved.
• Saucony x Minted NY Chrome Endorphin Pro 5 — Sharpest colorway Minted has done yet. Fully chromed out, coming to London May 16 and online May 19 at 11 AM EST.

GRVL Concept

Balmoral

Saucony x Carnival

SATISFY Silver Foil hydration vest