Confused and want to understand about content better
Currently, I work in LinkedIn marketing, but I want to understand the impact of good content. Whether it's your websites or social media, does content help you more with bringing traffic, or is it equally responsible for conversion?
This confusion comes from the fact that I'm not able to create conversion through the content, and I see a lot of folks talking about how their good content gets them clients and leads. I'm just trying to understand how responsible your content is for getting you leads, for actually converting.
I used to think that, from a marketing funnel perspective, content helps your audience move from top of funnel to the middle of the funnel, that is, make them interested and consideration stage. I think the conversion part is something that content alone cannot do, but now I'm just very confused about it. I need folks who are working in, or who have worked in, this area of marketing to help me understand this.