Is unpaid work worth it when starting out?
Trying to work out if it’s worth doing a limited number of free strategies when pitching clients. Have just begun freelancing. I’ve got experience from university and two past communications jobs but no usable case studies, testimonials, or social proof.
I commonly see two trains of thought — one that pro bono work in exchange for testimonials/ case studies is good for starting out. The other is that free work is always a no-no due to limited perceived value, lack of client investment causing problems with timeliness and implementation, and that it can put clients off if they get pitched for free feeling like they’re being pitied.
Where do you sit on this? What would you recommend?