14 months of digital products on Etsy. Real numbers, real talk.
I see a lot of "I made $10k my first month selling printables!" posts. Here's what 14 months actually looked like for me.
Month 1: $0 (7 products listed)
Month 2: $14 (someone bought a budget template)
Month 3: $31
Month 4: $67
Month 5: $89
Month 6: $143
Month 7: $201
Month 8: $178 (slump don't know why)
Month 9: $267
Month 10: $334
Month 11: $412
Month 12: $389
Month 13: $501
Month 14: $623
Total:~$3,349 over 14 months. Average $239/month.
I now have 34 products. The top 5 products make up about 70% of revenue. The other 29 barely sell.
Is this "passive"? Sort of. I spend maybe 3-4 hours a month updating listings, making new products, and answering questions. For $600/month that's fine. For "quit your job" money it's not there yet.
What I'd do differently: I wasted time making products I thought were cool instead of researching what people were actually searching for. Keyword research first, design second. I learned this around month 6 and growth accelerated.
Happy to answer questions if anyone's thinking about starting.