u/Doubleshotflatwhite8

So I set up my first PMAX campaign with a Primary Conversion goal of sales for my Shopify store.

It didn’t spend for ages as I was going through everything I must have added Add the Basket, Begin Checkout and Page views as Primary goals (in addition to Purchases). The campaign started spending and I noticed a big spike in traffic with low conversion which I assume is the algo optimising for views and actions other than purchases.

I’ve since gone through and removed page views and ‘other’ as goals entirely. I switched Add to basket and Begin checkout to secondary, but now I’m getting a big red ‘Misconfigured’ status. Is this a normal situation when these goals are secondary?

Should I remove those goals entirely, or keep them in the ‘secondary’ ‘misconfigured’ setting?

I’ve had a successful meta campaign going for a while and I expect once it’s humming I’ll get some reasonable purchase data pretty quickly so not sure there is any need for secondary goals.

Edit with extra question: My campaign ran for about 12 hours optimising for page views and add to carts with only 1 purchase, before I changed to a purchases only goal. Have I cooked the pixel with bad signals or will it adjust pretty quickly? It currently thinks it has a conversion rate of 41%!

Have a very successful Meta campaign and looking to scale into Google. Initially tried a shopping campaign to get some data for the pmax to go on. $30 budget, no restrictions, $30 a day budget. After a week, nothing spent. Thought maybe $30 wasn’t enough for my shopping campaign so tried a PMAX. All my assets are uploaded and optimised. $45 a day, no target roas, merchant centre in order, all the headlines etc written. Google tells me my account is in excellent health. All ads are approved, payment and account info is good.

Tried the AI assistance which seems absolutely bonkers. First it told me my feed wasn’t working, which it is and I clarified. Then it tells me I have a ‘targeting paradox’ that my target location is AU and NZ, but I’ve also excluded those markets. I follow all its instructions, the setting it’s talking about doesn’t exist, then it tells me must be a ‘hidden setting’. Honestly, if a human just confidently made shit up like that it’d be fired. It advises I change from max value to max conversions, which I did. I cranked the daily budget up to $45. Now I’m nearly 8 days in with not a single impression. Am I missing something? Any ideas to get it spending?

I have a long term (8 mth) ASC with around 10 creatives which has historically been very successful (8-10 ROAS). As I scaled vertically performance dipped, and it started spending almost all the budget on a single creative. I descaled the original campaign, duplicated it on a smaller budget, and turned off the creative which was sucking all the budget to give the other creatives a chance, hoping to scale horizontally. The new campaign has performed well, and the original campaign also picked up a little. The original campaign was deemed high performing and Meta recommended scaling it, saying it would not go into learning (I have another post about this). Despite me scaling it much more conservatively than the recommendation, the entire original, stable campaign was tagged as learning. That day it performed really well and after a day or two came out of learning, and was still performing pretty well. Now today, despite me not touching it, the campaign has gone back into learning. Not only is it performing well, but the budget is spread between all the winning creatives, in the same way as the campaign did when it was at its absolute peak performance.

Has anyone had something similar happen?

Could meta be resetting my campaign due to stale performance?

Was there previously a test, or a bug causing the campaign to spend all the budget on one creative and this is meta correcting?

Is it because somehow my duplicated campaign has sent new signals being picked up by the old campaign?

So, word of warning, Meta has been at me to scale a high performing campaign quite aggressively saying it would not go into learning. I thought it was a bit much so instead scaled by 20% on a pretty small budget (about half its recommendation). Just checked and all ads are back in learning for the first time 8 months on what has been a super stable campaign.

It is what it is, but one to be aware of when following their recommendations. Now it’s saying I should scale it even harder again, literally still saying it will not restart the learning phase, all while it’s in learning phase lol! So broken.

I’ve got a high performing campaign I’ve been trying scale. Over probably 6 months it’s produced ROAS 7-10x which leads to approx. 30% profit.

There was one original winner which smashed it and I added others which did equally well. But performance is waning severely now and it spends pretty much all the budget on a that original winner. Meta has it flagged as high performing and wants me to scale that campaign.

As an experiment, I duplicated that campaign, turned off the ad which gets all the spend, and turned on a couple of old proven winners which no longer spend and a single new creative.

Results: Old campaign $40.71 CPR Duplicated campaign $3.71 CPR

The duplicated campaign is achieving results similar to the old campaign at its peak. What would you do from here?

Should I continue to scale the old campaign down and the new one up? Should I just turn off the old winner that’s spending all the budget for a while and see if the old campaign will cook again?

Genuine discussion please - not after AI help bots.

I have a store selling a single product in various sizes in 1,3,4 and 5 packs. I can’t remember why but at the time I couldn’t get a bundle to work the way I wanted (a single individual product, rather than discounts that apply as qty is added) so I set my multipacks up as stand alone products rather than a bundle. Because of this I can’t properly track my inventory by variants. The way I do this now is by exporting a report and manually assigning qty to individual product variants.

I’d like to automate inventory tracking without re-doing each of my multipack products as bundles. The store in its current form is very successful, converts at over 10%, has a very profitable AOV, and has strong social proof tied to multipack products.

Is there a way to assign an inventory value to an existing stand alone product. E.g. I have 4000 single products in M. When someone purchase as 4 pack in M, that takes 4 Ms from my pool of 4000. I know this can be done by recreating my multipacks as bundles but as mentioned I’d prefer not to do this given the positive factors above. Inventory management is a better problem to me than lower sales if that makes sense.

I have a very successful Facebook campaign that has run since I started my shopify brand. My brand sells a multiple sizing variants of a single product in single, 3,4 and 5 packs. When setting up the multipacks I just set them up as a single product and guesstimate inventory levels based on sales. I’m not looking to tie real time inventory levels to those products which I think will require me to delete the old multipack products and redo them (identically) as bundles us g the shopify bundle app.

Will doing this sacrifice all the positive signals these products have potentially sent my Meta campaign since it’s been live. Or does meta just take stuff at a spend / conversion level?