Redesign
I've seen a lot of threads about the redesign asking why the supporters weren't involved and it doesn't keep sharky etc. so I thought I'd fill you in on the business side of sport.
Sharks took outside money. That money needs a return through jersey and merchandise sales.
Only by doing a full redesign which looks nothing like the past do you drive supporters to have to feel they need to buy a new jersey, shirt etc. as their old ones no longer resemble the team they support.
Not saying what's right or wrong. Personally I don't like the new design it's a chatgpt remake of the Philadelphia eagles.
But that's just the business of sport and the reality once a stake was sold to outside money.