How does someone with no social media experience get started?
Hello. As per title, I have never had a social network in my adult life. I had Facebook like most but I have not been using it for the past 10 years probably. I launched a website that put together sailing courses in the UK and Europe and have no idea on how to drive traffic. I created an ig profile and posted a picture (not sure I can share it here) but got absolutely no views. Last 2 weeks have been busy with work and could not dedicate the time I want to posting more. Think is I love sailing and have a sailboat my self, with a tone of pics and vids about the topic but dont know how to frame it. I would like to validate my idea since I think it is a useful website and it is solving an existing problem but I need traffic. Is there a book I should read or somebody I could follow on youtube for istance? or shall I just hire somebody? any suggestion? e.g. upwork and the likes. I coded the website myself and can collect data too, so that part is covered. Though, I understand this is a startup idea that needs the social component to get validated