u/Echo_Drift_1111

I’ve noticed something confusing while setting up LinkedIn campaigns.

Initially, with a specific targeting setup, LinkedIn showed an audience size of 11,000+. But later, when I created a completely new campaign using the exact same targeting settings, the audience size dropped to around 4,700.

Audience expansion was OFF in both cases, and the targeting conditions were practically identical.

Why does LinkedIn show such a huge difference in audience size for seemingly the same targeting?

Has anyone else experienced this inconsistency while creating campaigns?

I’ve noticed something confusing while setting up LinkedIn campaigns.

Initially, with a specific targeting setup, LinkedIn showed an audience size of 11,000+. But later, when I created a completely new campaign using the exact same targeting settings, the audience size dropped to around 4,700.

Audience expansion was OFF in both cases, and the targeting conditions were practically identical.

Why does LinkedIn show such a huge difference in audience size for seemingly the same targeting?

Has anyone else experienced this inconsistency while creating campaigns?

I’m currently running LinkedIn Single Image Ads targeting senior decision-makers in Australia and New Zealand for a B2B webinar campaign.

The problem is that the campaign is barely gaining traction — only 1 click from 500+ impressions in the last 2 days, and there are barely 2 weeks left until the webinar. The audience targeting seems relevant, but engagement is extremely low.

The goal is webinar registrations from senior-level professionals, and right now it feels like the messaging or overall strategy isn’t connecting properly.

For those who’ve run successful B2B webinar campaigns on LinkedIn in ANZ region:

• What strategies worked best for you?
• Did you find single image ads effective, or did video/document ads perform better?
• How important was offer positioning vs targeting?
• Did retargeting, email nurturing, or organic promotion help more than paid alone?
• Any tips specifically for ANZ audiences?

Would genuinely appreciate practical suggestions because right now the campaign feels completely stuck.

For those who are working in B2B marketing and SEO, which tools are you genuinely finding useful for brand analytics beyond just keyword tracking?

I’m specifically looking for tools that help measure things like:

• Brand visibility/share of search
• Branded vs non-branded growth
• Brand mentions across web/AI/search
• Competitor brand positioning
• SERP visibility trends
• LLM/AI search visibility if possible

Most SEO tools seem heavily keyword-focused, but I’m curious what people are using to actually understand brand growth and market presence in B2B.

Would love to know which tools have given you genuinely actionable insights instead of just dashboards.

I can build reports, funnels, and explorations in GA4, but sometimes it still feels harder to quickly identify what’s actually driving business impact without heavily customizing everything.

Curious whether others genuinely find GA4 better for strategic decision-making or just more flexible technically.

As Google has announced that FAQ rich results are no longer appearing broadly in Search, and they’ll also remove the FAQ rich result report and testing support over time.

This makes me really curious that what role do you all think FAQ schema will play going forward?

Do you still see value in implementing FAQ structured data for:

• Semantic relevance
• AI/LLM understanding
• Voice search
• Internal content structuring
• Potential future search features

Or do you think FAQ schema will slowly become another outdated SEO practice now that the visual SERP benefit is disappearing?

Would love to hear how others are adapting their content strategy around this change.

I’ve noticed that LLMs and AI search experiences often pull information from blog posts far more than other content formats. Whether it’s summaries, citations, or visibility in AI-generated responses, blogs seem to dominate disproportionately.

But now that a huge amount of blog content itself is becoming AI-generated, I’m wondering whether this model will continue to work long term.

Will AI-written blogs still be enough to gain visibility and citations in LLM-driven search experiences, or will factors like originality, expertise, real-world insights, first-party data, and brand authority start becoming much stronger differentiators?

Curious how others are thinking about content strategy in an AI-heavy search ecosystem.

Currently, I’m running a LinkedIn Ads campaign for webinar registrations targeting the ANZ region. Alongside that, our BPO team is also doing cold calling to the targeted database for outreach and follow-ups and also we are doing email marketing campaign.

The webinar is B2B-focused, and while LinkedIn Ads are generating some traction, I’m still unsure whether relying mainly on LinkedIn + email marketing + cold calling will be enough to drive strong registration numbers.

I’m curious what other channels or strategies marketers here would recommend for improving webinar registrations in a B2B setup like this.

I was comparing my GA4 property with some tutorials/screenshots online, and I noticed that many accounts have separate “User” and “Tech” categories in the left-side Reports navigation.

Inside those categories, they have reports like:

• Demographic details
• Audience
• Tech overview, etc.

But in my GA4 property, those entire categories themselves are missing from the left panel, even though all other sections like Acquisition, Engagement, Monetization, and Retention are available and working properly.

The property is collecting data normally otherwise.

Is this related to Google Signals, report collections, account permissions, or some newer GA4 UI/layout update? Has anyone else experienced this?

I was comparing my GA4 property with some tutorials/screenshots online, and I noticed that many accounts have separate “User” and “Tech” categories in the left-side Reports navigation.

Inside those categories, they have reports like:

• Demographic details
• Audience
• Tech overview, etc.

But in my GA4 property, those entire categories themselves are missing from the left panel, even though all other sections like Acquisition, Engagement, Monetization, and Retention are available and working properly.

The property is collecting data normally otherwise.

Is this related to Google Signals, report collections, account permissions, or some newer GA4 UI/layout update? Has anyone else experienced this?

I can build reports, funnels, and explorations in GA4, but sometimes it still feels harder to quickly identify what’s actually driving business impact without heavily customizing everything.

Curious whether others genuinely find GA4 better for strategic decision-making or just more flexible technically.

We’re exploring Engati for our B2B marketing campaigns, mainly around ERP/NetSuite lead generation through Google Search Ads and possibly LinkedIn Ads. Would love to hear from anyone in SaaS, ERP, IT services, or B2B marketing.

I am organising a webinar with three other companies, so have created one landing page for all three partners with different tracking of registrations from all. This webinar is going to be happen on Zoom so we wanted to take direct registrations on zoom through that landing page but there is this problem that we want to track all the leads which comes through which partners. So in that case what should we do to track all the registrations with their respective source coming from which partner. What would be the best way to track partner-wise registrations in this setup?

Thanks in advance!

Lately, I’ve been running a lot of b2b lead gen campaign for IT and SaaS industry. First, I used to run the lead gen campaign for website conversion, and the results were drastic flop. So, I decided to switch on form fill on LinkedIn directly, which delivers good results in comparison to website conversions. Whereas some people say they are gaining a lot of lead through website conversion. So, I’m a bit confused about what is that thing I’m lacking behind in website conversion. Anyone here who can help me with this? Thanks in advance.