I thought acquisition was the hard part. Turns out retention is worse.
I’m building Moonshoot solo.
the basic mechanic is:
384,400 km to the Moon.
1 person = 1 permanent km.
68 people from 31 countries have claimed one so far.
that was enough to expose the next problem:
most people push once and leave.
so I just shipped a new experiment called Fuel.
every user gets 1 fuel per day.
you can’t use it on yourself.
you have to give it to someone else’s km.
the 3 most fuelled kms from yesterday get featured at the top the next day.
if someone joins through your link, both of you get +1 fuel that day.
the thing I’m trying to prove now is not “can I make people click every day?”
it’s:
can a daily mechanic actually create discovery, traffic and value for someone else?
if it only increases activity, it’s useless.
if boosted projects start getting real clicks and attention, then maybe there’s something here.
that’s what I’m measuring now.