I built a SaaS, got 50k views, and still have basically 0 customers. What am I doing wrong?
I launched MagnetEngine.xyz a few weeks ago, but honestly, it’s been a 2-year journey.
The first year, it was literally just an Excel sheet. I kept working on it, improving it, and eventually turned it into an actual functioning software.
Magnet Engine is basically an automated Instagram outreach tool, mainly for agencies, coaches, consultants, and anyone selling something through Instagram.
The idea is pretty simple:
It can find leads from things like:
• Followers / following
• Post likers and commenters
• Hashtags
• Locations
• Other Instagram data
Then it analyzes their profile/content and generates a personalized DM for each lead, instead of sending the exact same message to everyone.
After that, it can automatically send the DMs from the user's Instagram account, filter leads, and handle follow-ups.
So the goal is basically:
Find leads → filter them → personalize the outreach → send → follow up.
The whole point is to make Instagram outreach as hands-off and automated as possible.
The problem?
I haven't converted a single paying customer yet.
I recently added a 3-day free trial because I thought removing the friction might help.
For marketing, I'm currently trying pretty much everything:
• Posting on Instagram almost every day
• Posting on Twitter/X
• Planning to start posting on Facebook
• Trying different types of content
• Experimenting with different angles
My Instagram has around 80 followers and Twitter around 30, but some of my Instagram posts have reached 50,000+ views.
And yet...
Almost nobody follows, signs up, or buys.
That made me realize that getting views probably isn't the same thing as having a marketing strategy.
I actually showed Magnet Engine to a successful SaaS founder on Instagram. He looked at it and told me:
"It looks very professional. What are you doing for marketing?"
I explained what I was doing.
His answer was basically:
"That's your problem. You're not good at marketing."
And honestly... he's probably right 😂
So I'm trying to figure this out instead of just continuing to post blindly.
If you were in my position, how would you market this SaaS?
Would you focus on:
• Cold outreach?
• Content?
• Reddit?
• Twitter/X?
• Instagram?
• Paid ads?
• Partnerships?
• Free trials?
• Something completely different?
And more importantly, what would you do if you had a SaaS that seemed useful, people watched your content, but nobody was actually converting?
I'm not looking for "just post more content" advice. I'm genuinely trying to understand what I'm missing.
What would you do if you were in my shoes?