If you are managing a company in aftermarket spare parts and want to start exports then how would you start?
Hey everyone,
I’m part of a family-run spare parts manufacturing business, mainly focused on the aftermarket, and I’m now looking to start exporting.
I’m considering Italy as my first export market, especially the agricultural aftermarket, and I’m planning to visit EIMA Bologna in November.
If you were in my position, how would you approach this?
A few things I’m unsure about:
What would you do before the trip?
How would you approach potential buyers/importers?
Would you treat EIMA primarily as a sales trip or a networking/market-research trip?
How many meetings would you realistically try to arrange beforehand?
During the exhibition, would you approach companies without appointments?
I currently don’t have Italian-market-specific products ready. My idea is to understand what Italian buyers are already sourcing and potentially get samples, drawings, OEM references or requirements from them, then develop the parts in India.
Would buyers actually be willing to share samples/requirements with a new potential supplier?
If you were starting from exactly my position, would you make this trip and how would you structure it to get the maximum value from it?
Would really appreciate advice from people who have actually done B2B exports/trade fairs, especially in Europe.