I was wondering what the best practice is for formatting long headlines.
Which is better, "adcopy | adcopy" or "adcopy: adcopy"?
Or, is the best practice to keep them short like regular headlines?
For Google Ads:
This may seem a little backwards, but I received significantly less calls from the call extension after my ads jumped from 70% absolute top rate and impression shares to 90%. Impressions for both the ad and the call extension are roughly the same, but the CTR for the extension dropped by half and so did my call conversions. I noticed that there was significantly more spend on headline clicks though.
This is for a search campaign with maximize conversions. Most of my conversions last month were calls from ads.
Am I missing something? Is it from user behavior changing due to the absolute top position, or does Google handle the call extension differently?
This may seem a little backwards, but I received significantly less calls from the call extension after my ads jumped from 70% absolute top rate and impression shares to 90%. Impressions for both the ad and the call extension are roughly the same, but the CTR for the extension dropped by half and so did my call conversions. I noticed that there was significantly more spend on headline clicks though.
This is for a search campaign with maximize conversions. Most of my conversions last month were calls from ads.
Am I missing something? Is it from user behavior changing due to the absolute top position, or does Google handle the call extension differently?
Anyone else here running PMax feed-only VLAs and seen a drop in performance over the past few months?
I know that external forces can be a factor, but I was curious if anyone else is experiencing the same.
I keep seeing on social media that having drinks with citric acid or vitamin C while taking Vyvanse can harm its effectiveness. Is there any truth to this? I believe I saw somewhere that Takeda recommended taking it with orange juice as an option.
So, my relative got a PPP loan in 2021 and incorrectly thought it was purely a business grant with no consequences. They never applied for forgiveness and never made any payments. The loan now shows as uncollectable in SBA and has been sent to the Treasury for collections through a third party.
What are their next best steps? Is it too late to apply for forgiveness now that it got sent to the Treasury? Is the best option just to pay the collections company?
Time to replace my battery. Should I get an AGM battery or a regular one?
For example, I have a PMax without a vehicle feed for Ford finance and leasing offers. In it, there are multiple asset groups with one for each model since the offer and images are different.
I mostly use the same audience. Are custom intention/interest segments important enough to have a different audience per asset group? I would be copying and pasting my search terms so I'm not sure if it's worth it or helpful.
Currently, I use something like this as a general audience signal:
For those who use imported GA4 events as conversions, which setting do you guys use and why?
This is about the "Paid and organic channels" and "Google paid channels" options within conversion management.
Is it possible to conquest visitors of competitor websites using PMax? My team been using the "people who browse websites similar to" feature in custom segments to do so, but it clearly targets a general audience rather than specific visitors. It's used as a signal too.
I'm trying to get as close as I can by giving additional signals like search terms, custom intentions, and excluding a list of all of our visitors.