Rise of 'viral' movies
I'm noticing with the fall of Marvel that there hasn't been until the last few years, viral mono-culture films that everyone will see no matter the interest level or if it's good or bad. Marvel seemed like a very different kind of hype before it died down, true absurd levels of fandom and general interest.
But now, the rise of YouTube filmmakers is somehow taking the full force of online fandom and bringing it to the cinema and the combined interest feels very different than anything I've seen in a long long time.
The first sort of viral movie that got hyped up to a fever pitch was everything everywhere all at once. Films like Sinners, Talk to me, Obsession, Backrooms all have this intense virality to them. That despite being good or bad, there's this, let's all embrace this film no matter what, quality to them.
The most recent Backrooms and Obsession films had me very interested in this phenomenon as of late. They were pretty good overall and entertaining enough albeit some issues here and there.
But the hype that comes with YouTube creator "ip" as it were, is unreal. What do you guys think? Are we going to see continuous waves of viral film hype every year now?
I think it's good for the film industry but I am scratching my head now every time I watch one. The intensity of the fandom is actually more interesting than the movies themselves but that doesn't mean they're bad or anything