![[Academic Survey] How do UK audiences choose between different live music events? (18+, UK, 7–10 mins)](https://external-preview.redd.it/KqQYih9Sv1Tx0fjXOWsD720V-m6gQxMTcnRfGJAww6U.png?width=1080&crop=smart&auto=webp&s=fabe0606528b423e97f5167924f663aa4f8d10d1)
[Academic Survey] How do UK audiences choose between different live music events? (18+, UK, 7–10 mins)
Hi everyone! 👋
I’m an MA Music Management student, and I’m currently conducting research for my dissertation on how UK audiences decide whether to attend different types of live music events.
If you are over 18 and based in the UK, I would greatly appreciate it if you could spend ~10 minutes on the following questionnaire:
🔗 https://forms.gle/w4r4VMdWnzfkzHze7
Regarding the research: I’m looking particularly at things like attendance habits, motivations, affordability, value for money and what people seek from grassroots gigs, large concerts, independent festivals and major promoter-backed festivals.
The aim isn’t to argue that one type of event is better than another. Instead, I’m interested in understanding what influences those choices and whether there are insights that could help grassroots venues and independent promoters build repeat attendance and more sustainable audiences.
You can take part if you:
- are 18 or over
- currently live in the UK
- have attended at least one in-person live music event in the UK within the past three years
The questionnaire is completely anonymous.
I’d really appreciate any responses, and I’m also very happy to answer questions about the research in the comments. Thank you! 🖤