Would you stick with Reddit and X for a pre-launch consumer app, or test more channels early?
I’m building a travel-finance app that helps people spot hidden costs when they use their cards abroad.
It’s still pre-launch, so I’m not really trying to push the product yet. I’ve mainly been using Reddit to get feedback from travellers and other builders, while posting more casual content on X about exchange rates, card fees and the whole “pay in local or home currency” problem.
Reddit has given me some genuinely useful conversations. X is easier to post on regularly, but so far it feels more like impressions than anything that proves people would actually use the app.
I’m now wondering if I’m focusing on those two channels because they’re easy to start with, rather than because they’re the best fit.
The other things I’m considering are short-form videos, working with small travel creators, reaching students who travel or study abroad, SEO around common travel-money questions, and eventually some kind of referral loop.
I’m building this solo and don’t have a large marketing budget, so I can’t do everything properly at once.
Would you keep focusing on Reddit and X until one shows real traction, or run small tests across a few different channels now?
Also, what would you treat as a meaningful early signal? Impressions and followers feel pretty weak. I’m thinking landing-page signups, people volunteering to test it, or users actually sharing it with someone else.