Amazon admitted my product was incorrectly routed for compliance, but 1+ month later ASINs are still blocked. What can I do?
TLDR:
Amazon incorrectly routed my baby gym play mat / early-development toy into Infant Walker and Infant Support Cushion compliance categories. I completed the correct children’s toy compliance path, including CPC, ASTM F963 toy testing, lab validation, images, and videos.
Amazon even acknowledged in writing that the queue was incorrectly assigned to my product. More than a month later, the ASINs are still blocked, internal review keeps dragging, promised leadership callbacks do not happen, and nobody removes the incorrect requirements.
Has anyone successfully fixed an incorrect regulated-product classification? Should I push Catalog, Executive Seller Relations, or consider a formal lawyer notice?
DETAIL:
I’m posting here because I’m honestly running out of patience and options.
I sell a baby activity/play gym product with two color variations. It is basically a 3-in-1 baby gym play mat / early-development toy. It is a flat play mat with toy/rattle interaction, music/piano play, and baby floor-play activity features.
Amazon is incorrectly treating the product as both:
- Infant Walker
- Infant Support Cushion
The product is not either of those.
For the walker side: it has no seat, harness, enclosed containment area, leg openings, suspended seating position, or any structure where a baby sits inside the product.
For the support cushion side: it has no pillow insert, raised sidewalls, bolsters, reclined/inclined surface, restraints, or contoured support area intended to cradle, position, incline, or support an infant’s body.
Why did I mention all these "it has no"? Because I read through Amazon docs and these are the things that Amazon uses as identifers.
It is a flat baby gym play mat / early-development toy for supervised floor play.
Correct compliance was already completed
For one color variation, I completed the correct children’s toy compliance path through a lab accepted through Amazon’s compliance service process.
Submitted documents included:
- CPC
- ASTM F963-23 toy test report
- Product conformity validation report
- product images
- product videos
The validation report shows:
- Product Category: Toys
- Product Description: 3 in 1 Baby playmat
- Overall Result: PASS
The second color variation is also going through the same toy validation process.
So I am not trying to bypass compliance. I have completed the correct children’s toy compliance path. The problem is that Amazon attached unrelated regulated-product requirements to the ASINs because of incorrect classification/routing.
Amazon already admitted the routing was wrong
In one Seller Support case, Amazon replied in writing:
>
That response referenced both color variations.
But instead of removing the incorrect requirements, they told me to use the Product Compliance appeal flow.
I did that. The appeals kept getting rejected with template responses.
The appeal loop
For one ASIN, I appealed the Infant Walker requirement and explained in detail why the product has no walker characteristics. Amazon rejected it saying the product “has characteristics” of an Infant Walker, but did not identify which characteristic, image, feature, intended use, or policy definition they were relying on.
For the other ASIN, I appealed the Infant Support Cushion requirement and explained in detail why the product has no cushion/lounger/body-support characteristics. Same thing: rejected with template language, no specific explanation.
Oddly, one Infant Walker requirement for one color was later removed, and Amazon replied:
>
So Amazon removed one incorrect requirement from one color, while the same product family is still stuck with other incorrect requirements.
Manual review has now dragged on for over a month
I opened a manual review case explaining that this is not a missing-document issue. It is a classification/catalog routing issue.
For weeks, the replies were basically:
- internal team is reviewing
- internal team has been asked to respond
- internal team is still investigating
- please wait
Amazon later replied that the case was escalated internally for a manual classification review covering both ASINs and specifically said this was focused on product classification/routing errors, not a repeat of the previously rejected Product Compliance appeal workflow.
They acknowledged the delay was impacting my business, including inventory being held, storage fees, and lost sales.
I called again and finally reached a support rep who actually listened named Roberto. He reviewed the history and said this looks more like a Catalog / Product Classification issue, not a Compliance document issue. He said the case appeared to have been sent to Compliance, but he believed it should go to Catalog/Product Classification because the wrong product classification is causing the wrong compliance requirements to attach.
That is exactly what I have been saying for over a month.
He said he would email his supervisor requesting approval to move/escalate it to Catalog. His supervisor allowed him and he claimed he moved the case. He asked me to wait 2 days and callback again if no response or resolution.
I then submitted another detailed summary with all related case IDs, both child ASINs, and every incorrect requirement to help the new team.
Still no real resolution. I waited 3 days, then called again. Ended up getting a rep that was more like a robot just repeating the same template replies and to wait.
So I got furious and demanded to be moved to their supervisor. Then they promised a leadership callback within one business day.
No callback came. No resolution, nothing.
Current situation
I am stuck with:
- Amazon acknowledging incorrect routing
- Amazon saying the case is under internal classification review
- Amazon saying leadership will call
- no callback
- no actual correction
- ASINs still blocked
- incorrect Infant Walker / Infant Support Cushion requirements still attached
- supplier inventory stuck
- storage costs and lost sales continuing
- appeals looping into template rejections
This has been going on for more than a month.
I genuinely do not understand what sellers are supposed to do when Amazon admits the product was incorrectly routed but nobody actually removes the incorrect compliance requirements.
Questions
Has anyone here successfully gotten Amazon to fix an incorrect regulated-product classification when Product Compliance keeps rejecting with template responses?
Should I push this through:
- Catalog team?
- Account Health?
- Seller Support leadership?
- Seller Forums moderator escalation?
- Executive Seller Relations?
- legal notice?
At what point is it reasonable to send a formal lawyer notice asking Amazon to either:
- identify the exact product feature/policy basis for the Infant Walker / Infant Support Cushion classification, or
- remove the incorrect compliance classifications they already acknowledged were incorrectly routed?
I’m not trying to avoid real compliance. I already completed the correct children’s toy compliance route. I just cannot keep being pushed toward irrelevant certifications for product categories the item clearly does not belong to.
Any serious advice from experienced sellers would be appreciated.