u/Gloomy-Rock9154

I’ve seen very different approaches.

Some people recommend almost one keyword (or one very tight theme) per campaign/ad group for maximum control.

Others recommend consolidating campaigns, using broad match with Smart Bidding, and letting Google optimize.

If you were building a search account from scratch today for a local service business (roofing, pest control, etc.), how would you structure it?

I’m interested in hearing what actually works in practice, not just Google’s recommendations.

Why do you prefer your approach?

I’ve seen very different approaches.

Some people recommend almost one keyword (or one very tight theme) per campaign/ad group for maximum control.

Others recommend consolidating campaigns, using broad match with Smart Bidding, and letting Google optimize.

If you were building a search account from scratch today for a local service business (roofing, pest control, etc.), how would you structure it?

I’m interested in hearing what actually works in practice, not just Google’s recommendations.

Why do you prefer your approach?

I’ve seen very different approaches.

Some people recommend almost one keyword (or one very tight theme) per campaign/ad group for maximum control.

Others recommend consolidating campaigns, using broad match with Smart Bidding, and letting Google optimize.

If you were building a search account from scratch today for a local service business (roofing, pest control, etc.), how would you structure it?

I’m interested in hearing what actually works in practice, not just Google’s recommendations.

Why do you prefer your approach?